WhatsApp in-chat payments
In-chat Payments Help CMOs Address Costly Breaks in Customer Journeys
Chat Commerce is taking the lead when it comes to helping brands convince users to complete customer journeys. In fact, a simple, safe payment link within a WhatsApp message could hold the key for many companies, especially those in financial services, struggling with customer conversion, acquisition, and even cart abandonment. As user behaviour has shifted, organisations are relying more and more on their digital channels for topline revenue generation. However, the teams responsible for designing and managing those digital channels are feeling the pressure with the latest data from Clickatell’s latest Chat Commerce Trends Report showing 81% of customer service leaders saying they are compensated based on performance and sales within their teams. “When we surveyed more than 340 senior cus...
In-chat Payments Help CMOs Address Costly Breaks in Customer Journeys
Chat Commerce is taking the lead when it comes to helping brands convince users to complete customer journeys. In fact, a simple, safe payment link within a WhatsApp message could hold the key for many companies, especially those in financial services, struggling with customer conversion, acquisition, and even cart abandonment. As user behaviour has shifted, organisations are relying more and more on their digital channels for topline revenue generation. However, the teams responsible for designing and managing those digital channels are feeling the pressure with the latest data from Clickatell’s latest Chat Commerce Trends Report showing 81% of customer service leaders saying they are compensated based on performance and sales within their teams. “When we surveyed more than 340 senior cus...
In-chat Payments Help CMOs Address Costly Breaks in Customer Journeys
Chat Commerce is taking the lead when it comes to helping brands convince users to complete customer journeys. In fact, a simple, safe payment link within a WhatsApp message could hold the key for many companies, especially those in financial services, struggling with customer conversion, acquisition, and even cart abandonment. As user behaviour has shifted, organisations are relying more and more on their digital channels for topline revenue generation. However, the teams responsible for designing and managing those digital channels are feeling the pressure with the latest data from Clickatell’s latest Chat Commerce Trends Report showing 81% of customer service leaders saying they are compensated based on performance and sales within their teams. “When we surveyed more than 340 senior cus...
South African can Use WhatsApp to Pay SMEs
Image sourced from YoMZanzi Nedbank, Mastercard and Ukheshe have partnered to launch Money Message – a new payment platform that lets small businesses receive secure in-chat payments from their customers via WhatsApp. A first in South Africa, the solution is expected to enable merchants to send an invoice requesting payment from any customer seamlessly through WhatsApp. Their customers in turn can quickly settle payment directly from the platform. “The need for a diverse range of contactless payment methods is more important today than we could have possibly imagined, as we seek to rebuild the economy by giving businesses the ability to transact in a safe and secure way,” says Chipo Mushwana, Executive of Emerging Payments at Nedbank. “In order to support entrepreneurship and sustainable b...
