WhatsApp Adoption in Africa

Africa’s mobile users are increasingly concerned about the mobile risks and the potential for digital identity theft; however, this is not stopping them from using their favourite messaging platforms and applications. This emerged in new research carried out by KnowBe4 among smartphone users in Nigeria, Mauritius, Egypt, South Africa, Kenya, Ghana, Morocco and Botswana. The survey gauged the opinions of Africa’s mobile users on the recent decision by WhatsApp to update their terms and conditions, sharing metadata with the rest of the Facebook group of companies. The survey found that not only did the majority of the respondents across Africa intend to continue using WhatsApp; but also, that their favourite alternative to WhatsApp was Facebook Messenger. Anna Collard, SVP Content Strategy &...