what-to-buy-now

When the term, ‘capsule wardrobe’ first entered our collective consciousness, it seemed like a radical idea. Along with the suggestion of a considered, streamlined wardrobe came the implication that we should overhaul our shopping habits. When I first heard about it, as a newly-salaried graduate with money to spend on clothes for the first time in my life, I quickly disregarded the idea. But in 2022, my attitude to shopping has completely changed and I’ve naturally gravitated to a more capsule-like wardrobe. I’m definitely not alone in adopting a more thoughtful approach; many of the influencers and celebrities whose style I admire lean toward classic, versatile pieces that are easy to mix and match. Between the environmental impact of fashion and the short-li...

There are a few high-street stores I rely on all year round, but this autumn, I keep coming back to H&M. My wish list is pretty varied, from its staple tailored trousers to affordable knitwear, but it’s the dress category that has really caught my eye. And with so many autumn additions dropping in, now seems like as good a time as any to delve into the array of stylish dresses H&M has to offer.  To be honest, we would do anything for a great dress, so searching through hundreds to find the best ones is very on-brand for us. And as cost per wear is important, we’ve made sure these expensive-looking styles that’ll go the distance. Not only does H&M have standout styles for this season and beyond, but with sizes ranging from XS to 4XL, th...

There are a few high-street stores I rely on all year round, but this autumn, I keep coming back to H&M. My wish list is pretty varied, from its staple tailored trousers to affordable knitwear, but it’s the dress category that has really caught my eye. And with so many autumn additions dropping in, now seems like as good a time as any to delve into the array of stylish dresses H&M has to offer.  To be honest, we would do anything for a great dress, so searching through hundreds to find the best ones is very on-brand for us. And as cost per wear is important, we’ve made sure these expensive-looking styles that’ll go the distance. Not only does H&M have standout styles for this season and beyond, but with sizes ranging from XS to 4XL, th...

There are a few high-street stores I rely on all year round, but this summer, I keep coming back to H&M. My wish list is pretty varied, from its staple linen trousers to swimwear fit for beachside holidays, but it’s the dress category that has really caught my eye. And with the current sunshine (I know… I’m just as surprised as you are), now seems like as good a time as any to delve into the array of stylish dresses H&M has to offer.  To be honest, we would do anything for a great dress, so searching through hundreds to find the best ones is very on-brand for us. And as cost per wear is important, we’ve made sure these expensive-looking styles will be stylish for all your summers to come. Not only does H&M have standout styles for this...

There’s no denying that COS is thriving this season. It’s arguably the prime contender on the British high street for premium, designer-like pieces, making it a worthy brand to choose when parting with your hard-earned cash. You merely have to scroll through Instagram to see this year’s hero buy on influencers from London to Lisbon. The famed waistcoat-trouser pairing looks every bit as chic as its designer counterparts, and on close inspection, the quality surpasses all expectations. This year, the once-coined minimalist brand has taken the fashion world by storm with a fusion of saturated hues weft into its typically monochromatic stream. Even more impressive are COS’s many expensive-looking pieces. When it comes to well-considered designs, it’s all in the detail, and COS ...

When you’re blessed with having a job that means you spend at least part of your time shopping for a living, you see a lot of stuff. However, as editors for a fashion website, we often spend time working out what is and what isn’t worth your cash. Right now, that feels more important to get right, what with budgets being tighter and customers wanting pieces that work harder for them. It’s no wonder consumers want longer-lasting items that still nod to trends but aren’t defined by them. There’s no denying that it can be a tricky couple of criteria to fill. But as I already mentioned, as fashion insiders, this is what we do. For this month, I asked several of our editors what’s on their shopping lists for autumn. It’s worth mentioning that we live in...

We created What to Buy Now to bring you a concise edit every Monday of the items we really love, including pieces from the high street and designer labels, vintage gems you can buy online and even charity-shop treasures. We’re constantly scanning the most stylish online stores so you can feel safe in the knowledge that you won’t miss a thing. We know that your fashion requirements can vary massively from season to season, whether you’re looking for an immaculately tailored staple, an affordable sundress or the perfect pair of shoes. So not only will we cover all the bases, but as ardent believers in mindful consumption, we’ll also make sure everything we include will look just as fresh in a year’s time as it does now. Of course, weR...

We created What to Buy Now to bring you a concise edit every Monday of the items we really love—from the high street, designer labels, vintage gems you can buy online and even charity-shop treasures. We’re constantly scanning the most stylish online stores so you can feel safe in the knowledge that you won’t miss a thing. We know that your fashion requirements can vary massively from season to season, whether you’re looking for an immaculately tailored staple, an affordable sundress or the perfect pair of shoes. So not only will we cover all the bases, but as ardent believers in mindful consumption, we’ll make sure everything we include will look just as fresh in a year’s time as it does now. Of course, we’ll also bring you those piec...

When you’re blessed with having a job that means you spend at least part of your time shopping for a living, you see a lot of stuff. However, our jobs as editors working for a fashion website mean that we often spend time working out what is and what isn’t worth your cash. Right now, that feels more important to get right, what with budgets being tighter and customers wanting pieces that work harder for them. It’s no wonder consumers want longer-lasting items that still nod to trends but aren’t defined by them. There’s no denying that it can be a tricky couple of criteria to fill.  But as I already mentioned, as fashion insiders this is what we do. For this month, I asked several of our editors what’s on their shopping lists for summer. As...

My friends and family always tell me that I’m notoriously difficult to buy gifts for, which I adamantly refute. Sure, I’m quite particular about what I bring into my home, the items I add to my wardrobe, and the products I allow into my beauty bag, but give me a pair of gold-toned, not too big, not too small, hoop earrings, a nude eyeshadow palette (matte pigments only, please), a puff-sleeve dress in off-white, or perhaps a scallop-edged plate, and I’m a happy, happy lady. Okay, so after rattling off what turns out to be a very precise wish list, perhaps I am difficult to buy for. I always tell my nearest and dearest not to worry about presents—I’d much rather spend time with loved ones, anyway. Often this falls on deaf ears, but, as i...

We created What to Buy Now to bring you a concise edit every Monday of the items we really love—from the high street, designer labels, vintage gems you can buy online and even charity-shop treasures. We’re constantly scanning the most stylish online stores so you can feel safe in the knowledge that you won’t miss a thing. We know that your fashion requirements can vary massively from season to season, whether you’re looking for an immaculately tailored staple, an affordable sundress or the perfect pair of shoes. So not only will we cover all the bases, but as ardent believers in mindful consumption, we’ll make sure everything we include will look just as fresh in a year’s time as it does now. Of course, we’ll also bring you those piec...