Webinar Marketing Trends

If you’re a marketing executive within an IT company and are undecided about using webinars as a tool for lead generation, don’t be.  Webinars are the most cost-effective way to engage with your prospects while also generating and educating new leads about your technology solutions. According to a 2019 research report by the Content Marketing Institute, 57% of B2B marketers use webinars. Out of this number, 11% said they used it to convert leads into sales. Another survey conducted by Wyzowl revealed that 87% of marketers found webinar marketing to be highly effective.  What is a webinar? /* custom css */ .tdi_3_9bb.td-a-rec-img{ text-align: left; }.tdi_3_9bb.td-a-rec-img img{ margin: 0 auto 0 0; } A webinar is simply an online event that allows you to showcase you...