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What the Metaverse Means for Music Creators (Guest Column)

There is a lot of buzz around the concept of a “Metaverse.” The company formerly known as Facebook recently announced its ambition to create a futuristic, immersive social experience, and to achieve this, it will become a new hub for listening to, discovering and interacting with music and music creators. Undoubtedly, music will be as important to the metaverse as it is to the real world. As Mark Zuckerberg recently told The Vergecast, “You might be able to jump into an experience, like a 3D concert or something, from your phone, so you can get elements that are 2D or elements that are 3D. … I think that this is going to be a really big part of the next chapter for the technology industry, and it’s something that we’re very excited about.” Merging social media, gaming, consumerism and othe...

Music’s Latest Supergroup Is an NFT Project With Cartoon Apes

In a press release, the KINGSHIP project is billed as a “landmark, first-ever exclusive agreement to create a metaverse group.” Under the initiative, the team behind 10:22PM — a Web3, creator-focused record label founded by Celine Joshua — will develop and release new KINGSHIP music and products. Akin to pre-existing virtual idols like Miquela (or perhaps even a band like Gorillaz, who hid their human identities behind animated characters), KINGSHIP will be the front-facing digital performer used to cultivate a community and fanbase around the music. Jimmy McNeils, an avid NFT collector who goes by the username j1mmy.eth, is supplying the Apes for KINGSHIP from his personal collection, including the rare Golden Fur and Bluebeam characters. The initiative t...