Warner Music Latina

Tiago PZK, the soulful Argentine singer and rapper who at 20 years old has already placed three songs on the Billboard Global Excl U.S. chart, has signed a recording deal with Warner Music Latina, via a partnership with indie Grand Move Records. The artist, whose real name is Tiago Uriel Pacheco, uses the suffix PZK in honor of his freestyle crew in Argentina, but his music defies categorization, often shifting from R&B and even pop to rap. And instead of resorting to the sexually explicit lyrics that define so many reggaetón hits today, Tiago’s themes lean more toward love and loss and his own journey from the housing projects of Buenos Aires to nascent fame. His breakout single “Sola,” for example, talks about his childhood and his mother’s abuse at the hands of his father. Expl...