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Bolt Introduces New ‘Low-Cost’ Service in South Africa

Ride-hailing platform Bolt has launched a new low-cost category called Bolt Go – which is aiming to be the cheapest ride-hailing service in South Africa, with fares approximately 20% less than regular Bolt rides. The addition of the new low-cost category hopes to significantly lower the barriers to entry into the South African ride-hailing industry by empowering owners and drivers of hatchback cars to access the Bolt platform and earn an income. “Smaller hatchback cars are less expensive to purchase, have lower maintenance costs, and are more fuel-efficient to operate than Bolt’s regular larger sedan cars,” says Gareth Taylor, country manager for Bolt South Africa. “These lower operational costs also enable Bolt Go fares to be significantly more affordable.” The new more affordable service...