Virgin Music
Mushroom Group Aims for ‘New Heights’ Through Partnership With UMG’s Virgin Music
Mushroom Group, the independent music juggernaut, partners up with Universal Music Group’s indie label and artist services division on a multi-tiered arrangement that promises to lift the Australia company to “new heights” and secure global opportunities for its artists. The alliance, announced Thursday (March 17), is a two-way street, pumping fresh content into the Virgin Music Label & Artist Services (VLMAS) pipeline, and providing support and distribution services for Mushroom artists’ releases, for the world outside of Australia and New Zealand. Under the terms of the new deal, VLMAS will activate its global promotion, marketing and audience label services for Mushroom’s existing U.S. and U.K. activities, and, in situations where both parties agree on a project, certain Mushroom ar...
Virgin Music President Jacqueline Saturn on Navigating COVID, a Rebrand & the Distribution Craze
Before the onset of the COVID-19 pandemic in March 2020, Caroline Distribution staffers were able to renovate their floor of the famed Capitol Tower to meet their particular needs: open floor plan, no offices, a collaborative environment where sharing ideas freely became paramount. So when office life shut down, president Jacqueline Saturn did what she could to try to preserve some of that open-air feel in which her team had begun to thrive: she invited the staff to her back yard, where a friend had a banner made with the division’s logo that hung above an area where her team could work outside. “People really needed a safe space, so that’s how it started — we could have people spaced here, people could wear their mask and be six feet apart and that was the beginning of it,” she tells Bill...
Virgin Music Label and Artists Services Launches In Australia
The team Down Under “has a genuine passion for partnering with and servicing the best and most innovative independent artists and labels from around the world,” he adds. Joining Janes at Virgin Music Australia are former Caroline Australia colleagues Sam Cross and Ella Symons, who switch over to the positions of Senior Label Manager (both were Label Relations and Marketing Managers at Caroline), while ex-Caroline label coordinator Claire Tate shifts into the newly-created role as marketing and audience manager. Also, Lachlan Duthie joins as label coordinator, and Juliette Younger and Jodie Grinsted are named media and promotions managers. With the new team in place, enthuses Janes, “we are energized for our biggest year yet, and I cannot wait for this new chapter to begin.” That new chapte...
