Video Research
AI-Driven Rights Management Agency Muserk Forms Joint Venture to Reduce Piracy of Japanese Content
Muserk, the AI tech-driven global rights management agency for music and video, has partnered with leading Japanese marketing and media research company Video Research on a new joint venture designed to cut down on piracy of Japanese content worldwide. Dubbed Muserk V.I.D., the venture “will service, manage and protect the online rights of the major broadcasters, networks, and production companies of Japan, around the world,” according to a release announcing the deal. Through the partnership with Muserk, Video Research – which provides marketing, media and TV audience research for leading media firms and advertisers in Japan – will utilize Muserk’s AI technologies, M-Match and M-PAC, to manage and protect its clients’ online video rights. Founded by CEO Paul Goldman – who will serve as CE...
