In an era when ratings are drifting downward on most award shows, viewership of the 2022 MTV Video Music Awards was actually up compared to last year, whether measuring by traditional TV ratings or cross-platform consumption. According to final Nielsen figures, the awards, a pre-show and two on-air replays averaged 3.9 million viewers across 12 Paramount Global cable channels as well as broadcast network The CW. That’s up from 3.7 million for the 2021 awards and associated programming, a gain of 3% year-to-year. Explore See latest videos, charts and news See latest videos, charts and news That’s not a huge increase, but it’s an increase, and as such it’s worth exploring. On Tuesday (Aug. 30), Billboard spoke with both of the show’s producers, Bruce Gillmer and Jesse Ign...
No one knew quite what to expect at the first MTV Video Music Awards, which was held at Radio City Music Hall in New York City on Sept. 14, 1984. The show seemed likely to have a younger, hipper vibe than the Grammy Awards or the American Music Awards. But no one could have predicted that Madonna would steal the show with a daring performance of “Like a Virgin” that would have broken the Internet if such a thing had existed back then. Dan Aykroyd and Bette Midler co-hosted the show. That may seem like an odd choice, but it made sense in the context of the times. Aykroyd appeared in Ghostbusters, which was the year’s top-grossing film. Midler’s 1983 album No Frills had emphasized her rock side, with its covers of songs by the likes of The Rolling Stones and Marshall Crenshaw. Cyndi Lauper h...
Anitta, J Balvin with Ryan Castro, Marshmello x Khalid and Panic! at the Disco are set to perform at the 2022 MTV Video Music Awards. The show will be broadcast live from Prudential Center in Newark, N.J., on Sunday, Aug. 28, at 8 p.m. ET/PT. Anitta will make her VMA debut with a performance of her single “Envolver,” which topped the Billboard Global Excl U.S. chart in April . The song, from her fifth studio album Versions of Me, has climbed as high as No. 3 on Billboard’s Hot Latin Songs chart and No. 70 on the Billboard Hot 100. Anitta’s video for the song is nominated in the best Latin category. In addition to being her first nomination, it makes her the first Brazilian artist to be nominated for a VMA. Explore See latest videos, charts and news See latest videos, charts and news Panic!...
Two of the artists nominated for the 2022 MTV Video Music Awards go way back with the VMAs, to the very first show in 1984. Madonna, who is nominated for best long-form music video for “MADAME X,” was nominated for best new artist in a video at the inaugural MTV Video Music Awards for “Borderline.” She didn’t win — the award went to Eurythmics for “Sweet Dreams (Are Made of This”) — but she left with something even better than an award: She stole the show with her fully committed performance of “Like a Virgin,” in which she writhed around the floor of Radio City Music Hall in a wedding dress. The other 2022 VMA contender who was nominated at the first VMAs is Elton John. The pop legend is nominated this year for both song of the year and best collaboration for “Cold Heart (PNAU Remix),” hi...