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Choosing A Livestream Platform: A Guide For Artists And Managers

The New Livestreaming Landscape Here’s how the leading livestream platforms stack up on revenue split, merch integration and more key variables for artists. When the coronavirus shut down the live industry, artists had no choice but to cancel or postpone their tours. Now they face an overwhelming range of choices as dozens of livestream platforms compete to be the next big virtual stage. Many of these livestream companies launched amid the pandemic, while new services are debuting on an almost weekly basis. They have much in common and are sometimes difficult to tell apart, but employ a variety of business models — including pay-per-view ticketing, sponsorship and virtual tipping. To help artists make an educated decision about which platform to use to reach their fans — or collect new one...