User Tracking

Sourced from Shutterstock. Google announced that it will start to automatically delete the location history and web activity of users after an 18 month period. “We continue to challenge ourselves to do more with less, and today we’re changing our data retention practices to make auto-delete the default for our core activity settings,” Google and Alphabet CEO Sundar Pichai says in a release. Usually, users would have to manually turn this feature on, but now it seems that the search engine giant has decided to include it by default. Google will be able to keep certain amounts of information on the online activity of users and still be able to recommend websites and adverts on things you may like based on your location and browsing history, but now, they won’t have to deal with vast amounts ...