Monster Energy Up & Up Festival has announced the launch of its highly anticipated first college music festival of 2021. Over 50 colleges and universities will compete in the Spring Madness Festival Competition, and eight will win momentous performances from some of the biggest names in EDM. Subtronics, Oliver Heldens, Kaskade, and Tchami have been tapped to deliver one-of-a-kind performances at each winning school, alongside hand-picked student talent in their very own Spring Madness festival. Tickets to each private and compliant festival will be free, but only available to the winning universities. Winners will be determined by which colleges garner the most RSVPs for the Spring Madness Festival. Yappa will be the official voting partner for the contest, which will be held...
Monster Energy‘s Up & Up Festival is pushing its chips into the virtual concert pot after announcing the launch of “Welcome Back,” the first-ever nationwide college virtual festival. Citing the impact of COVID-19 amid the ongoing coronavirus pandemic, the organizers of Up & Up—the nation’s largest college touring music festival—have decided to go virtual, taking to the digital stage from October 9th to 11th. “Welcome Back” will feature performances by some of EDM’s most popular artists, including NGHTMRE, San Holo, Ghastly, Ekali, and more. “When the longer term reality set in of how the live restrictions would affect college campus life, it was important for us to identify a creative, compliant solution to give st...