Social media giant TikTok has agreed to a multi-year direct partnership with UnitedMasters. The deal will give TikTok users access to the over 2 million indie artists on the label, including Brent Faiyaz and Tobe Nwigwe.
David Reich has been named president at UnitedMasters, the company announced Friday (Dec. 17). He succeeds Lauren Wirtzer-Seawood, who departed the role in May to join SoundCloud as chief content and marketing officer. Reich arrives at UnitedMasters following five years at Uber, where he led product and growth in 60 countries before founding and leading Uber Transit as general manager and head of product. Prior to that, he was a founder and CEO at Assured Labor, a digital recruitment platform in Latin America. “David has played a key role in building some of the most impactful digital marketplaces in the world,” said UnitedMasters founder and CEO Steve Stoute in a statement. “We are excited that he has joined the UnitedMasters team at such an important inflection point in the music industr...