Social media star, entrepreneur and TalentX Entertainment co-founder Josh Richards has been named chief strategy officer at AI-driven music video and entertainment platform Triller, which he also invested in. In his new role, Richards will lead strategy at Triller while also overseeing the company’s implementation of live streaming and monetization tools. Triller, a rival to the wildly popular video-sharing platform TikTok, last year raised $28 million in a funding round led by Proxima Media last year, also drawing investors including Snoop Dogg and Lil Wayne. In June, the platform — which currently has music licensing partnerships with Warner, Sony Music and UMG — hit 50 million monthly active users. “After seeing the US and other countries’ governments’ concerns over Tik...
Armaan Malik’s “Next 2 Me” leads both inaugural lists. Armaan Malik’s “Next 2 Me” leads both of Billboard’s inaugural charts featured data from social video app Triller, announced today, July 13. The pair of charts, named Top Triller U.S. and Top Triller Global, highlight the biggest songs on the app based on a formula blending the amount of views of videos containing a respective songs, the level of engagement with those videos and the raw total of videos uploaded featuring each song, according to Triller. Data for the charts is represented on a Friday-Thursday tracking week, with the latest period running July 3-9. The Top Triller charts signify the start of a partnership between Billboard and Triller, a social media video app featuring user-generated videos set to musi...