Trending Up
Trending Up: ‘Wakanda Forever’ Soundtrack Soars, Patty Loveless Lands a CMAs Comeback
Welcome to Billboard Pro’s Trending Up column, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. This week: The much-anticipated release of blockbuster sequel Black Panther: Wakanda Forever leads to huge streaming gains for much of its soundtrack, while Aerosmith experiences a bizarrely 2022 revival for one of their signature hits and Patty Loveless enjoys a more old-fashioned sort of comeback. ‘Black Panther’ Box Office Mojo Is Translating Into Streaming Wins Last weekend, Black Panther: Wakanda Forever blasted into movie theaters with a box office haul of $1...
Trending Up: Rihanna and Meghan Trainor Make Two Very Different Pop Comebacks
Rihanna’s Catalog Gets ‘Lift’ed With Comeback Just one week after Taylor Swift’s Midnights was released to historic impact, we got an even longer-anticipated return from a global pop icon: Rihanna, who released her first new single in six years with the Def Jam-released Black Panther: Wakanda Forever ballad “Lift Me Up.” The song debuted with nearly eight million official on-demand U.S. streams and 16,000 in sales on Oct. 28, and racked up another 6.9 million streams and 11,000 sales over the next two days, all according to Luminate. Those numbers should portend a major Billboard Hot 100 debut for the single, though how deep it can strike into the Swift stronghold atop the chart currently remains to be seen. (A strong radio showing should also help: “Lift Me Up” registered 26.3 million in ...
Trending Up: Demi Lovato Strikes a Chord With ’29,’ Evanescence’s ’00s Classic Returns to ‘Life’ & More
Welcome to Billboard Pro’s Trending Up column, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. This week: Demi Lovato’s “29” starts an TikTok trend revisiting past traumas, while an Evanescence discount inspires more nostalgic remembrances, and a New York Mets pitcher’s dramatic entrance routine makes a viral hit out of a late-’10s EDM banger. Demi Lovato’s “29” Inspires Fans to Look Back in Anger [embedded content] Demi Lovato has sparked a sobering but therapeutic conversation with their fans online this week, following the release of her song “29.” Many believ...
Trending Up: Willow Is Everywhere, With Hits Both New and Old — Plus SZA and Muni Long on R&B Radio, ‘Sun and Moon’ & More
Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. This week: A resurrected older hit of Willow’s bumps up against her newer singles (again), Muni Long and SZA help close the gap between streaming and radio in R&B, and yet another 2010s alt-rock song blows up on TikTok. Willow’s Slow-Release, Sped-Up New Hit Willow has quietly become a ubiquitous figure in pop over the past year — popping up on alternative radio with her great 2021 pop-punk album Lately I Feel Everything, in the top 40 of the Billboard Hot 100 w...
Trending Up: Ed Sheeran Has Hits for All Radio Formats — Plus YoungBoy Never Broke Again, Yeat & More
Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. This week: As Ed Sheeran makes multiple radio plays, YoungBoy Never Broke Again and Yeat score viral hip-hop hits, and newcomer Maddy Zahm launches an emotional new trend. Ed Sheeran = Radio Ubiquity Although Equals (=), Ed Sheeran’s fourth solo album released last October, hasn’t risen to the level of chart-topping single success that 2017’s ÷ did (two No. 1s on the Billboard Hot 100 with “Shape Of You” and “Perfect”), the project’s past six months have stil...
