Source: Paras Griffin / Getty Swizz Beatz and Timbaland had the genius idea to use their massive social media reach and launched the popular VERZUZ Instagram Live battles, one of the most inventive uses of the platform due to the COVID-19 shutdown. Now, the super-producers are reaping the benefits of their brilliance, inking an exclusive deal with Apple Music to host the friendly competition series. As reported by Music Business Worldwide, the VERZUZ platform making its shift from Instagram to Apple Music and Beats 1 is a fitting ascension to what has become an event in music and entertainment circles since live shows, touring, and other means of performances have been altered by the coronavirus spread. After launching this past March, VERZUZ has continued to defy convention with viewershi...
Source: Mindy Small / Getty The #Verzuz battle series keeps getting better and better. Earlier this week after a legendary showdown between Ludacris and Nelly, Swizz Beatz and Timbaland announced that they were easing the stress from quarantine by taking the showdown to the islands with a monstrous battle between Dancehall icons Bounty Killer and Beenie Man–but the duo stepped it up even bigger with a battle for the ladies between 112 and Jagged Edge, making this the biggest weekend for the online series. “I was going to take Saturday off,” Swizz said. “But I’m getting a lot of pushback from the artists and the audience to keep it going, especially since it’s a long holiday weekend and everyone is stuck indoors. So I said, ‘I’d better tell Tim we’re going to work this weekend.” Saturday wi...
Source: Prince Williams / Getty With the overwhelming response to the epic #Verzuz Battles, it’s no surprise that legendary MCs are lining up for their shot to go head to head, but according to N.O.R.E., both DMX and Eminem have confirmed that they got next. According to N.O.R.E., last Saturday (May 16) after Ludacris and Nelly went head-to-head with an arsenal of hits, DMX and Eminem both reached out to the #Verzuz creators to be the next celebrities battling their top 20 hits. Sharing the news via Instagram with a picture of himself and DMX, the Drink Champs host notes that #Verzuz co-creator Swizz Beatz said he spoke to Eminem who is down to battle DMX. Beatz apparently called X to let him know. “This moment is so Legend !!!”N.O.R.E captioned the photo. “3 minutes before this @the...
Source: KMazur / Getty With Swizz Beatz and Timbaland‘s highly anticipated Verzuz battles getting bigger and better with each event, it’s no surprise that legendary MCs are lining up to put their hat in the ring. Over the weekend during an interview with Fat Joe on Instagram Live, Snoop Dogg revealed that he would love to be a participant in the epic battle series before revealing that he would like Jay-Z to be his opponent if asked. “Biggie passed away, then Nas had it for a minute and then JAY-Z took it and ran with it for a numerous amount of years,” Snoop said during the Instagram Live session. “Then 50 Cent came and ran with it for his numerous amount of years. This is me looking at it from the outside, looking at New York rap. So for me, it would be Snoop vs. JAY-Z because...