TikTok
TikTok Set for Explosive Growth in South Africa, says Expert
Sourced from Cosmico South Africa’s largest annual study of social media trends has revealed that Facebook remains the social platform of choice for marketing – but TikTok is rising fast among both brands and consumers. According to the 2020 edition of the SA Social Media Landscape, released this week by World Wide Worx and Ornico, almost a third of major brands intend to become active on TikTok, which is also the fastest growing social media platform among consumers. Fewer than 20% of brands have used it in the past year, but none believe they are doing so very effectively. These numbers are likely to change significantly during 2020. It is estimated that around 6-million South Africans are already using the platform. Nine out of ten major brands – just more than 89% – indicated they were...
TikTok Promises to Promote Black Creators After Censorship Accusations Make Light
Sourced from Gadgets 360. Chinese Social Media platform TikTok laid out a series of actions on Monday in an effort to address criticisms that its algorithm is suppressing black creators on the app. The actions include launching a “creator diversity council” in which the platform will aim at “recognising and uplifting the voices driving culture, creativity, and important conversations on the platform [itself]”. Continued in the blog post, TikTok says it will also reassess its moderation strategies, establish a new “user-friendly” appeals process, and develop a new creator portal for expanding communications and “opportunities for our broader creator community”. TikTok says that it will “stand in solidarity with the Black community” and participate in “Black Out Tuesday.” Tuesday will be kep...
Disney’s Kevin Mayer to Become TikTok CEO
Disney veteran Rebecca Campbell will succeed him as chairman of director-to-consumer and international. Kevin Mayer, the Disney executive who oversaw the launch of the streaming service Disney+, is leaving his post at the entertainment giant to become CEO of the fast-growing social media app TikTok. Disney veteran Rebecca Campbell will succeed him as chairman of director-to-consumer and international. “I am very proud of what our extraordinarily talented direct-to-consumer and international team has accomplished in creating and delivering a world-class portfolio of streaming services, particularly Disney+,” Mayer said Monday in a statement. Mayer joins TikTok at a pivotal moment for the app, which is owned by Chinese conglomerate ByteDance. Less than three years old, it has bee...
