Think BIG

Over a Zoom video interview, Christopher “C.J.” Wallace, Jr. holds up his dad’s jersey that almost eclipses Wallace and the entire computer screen. “It’s a 5XXL,” Wallace tells Billboard. On the back of the jersey, ‘POPPA” is stitched in bright yellow letters against the hunter green fabric. The young entrepreneur was only five months old when his father, The Notorious B.I.G., was killed. Now 23, Wallace has finally done something he says he was “very scared of for the longest time”: releasing his own music, inspired by his dad’s. “I just avoided it because you don’t wanna mess up anything great,” says Wallace. Born in New York City and raised in Los Angeles, Wallace has been in the process of building his own legacy with Think BIG — a social impact company that he co-founded with bu...