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the velveteers

The Velveteers’ Reverb Heavy Debut Is a Confident Sign of What’s to Come

Build a better mousetrap and the world will beat a path to your door. But that turned into a bit of a problem when, at age 16, Colorado-based guitarist/vocalist Demi Demitro came up with the novel concept of backing herself with — not one — but two drummers in a bluesy garage trio she dubbed The Velveteers. It’s taken the band six years to finally release its reverb-soaked debut, Nightmare Daydream, on Easy Eye Sound, the label of Grammy-winning Black Keys anchor Dan Auerbach. It was produced (and partially co-written) by Auerbach in his Nashville studio, as well. But not all mousetrap enthusiasts had such honorable intentions. Thinking about the nefarious, unforgiving music business, Demitro sighs, wondering how she managed to last this long. “It’s just taken a lot of hard work and determ...