The 55-year-old Forum in Los Angeles has landed a new naming partner. Going forward, the Southern California arena will be known as the Kia Forum. Automotive company Kia has become the naming rights and official automotive partner for the arena, which used to serve as the home of the NBA’s Los Angeles Lakers. “Kia America is proud of our history in Southern California going back to the establishment of our US Headquarters here in 1992, and so we all celebrate now being part of one of the most historic, and emotionally-connected live entertainment and sports venues in California – if not the world,” said Kia America vp of marketing Russell Wager in a release. “We are thrilled to be a part of the entertainment and excitement of live music and events at the Kia Forum moving forward.” The Foru...
As our understanding of how to handle the pandemic gets better, so too do musical guests’ late night TV spots. On Tuesday night, HAIM made a virtual pitstop at Jimmy Kimmel Live!, but instead of Zooming in from home, they filmed their performance of “Gasoline” from an actual music venue. Well, from outside of an actual music venue. The trio of Este Haim, Danielle Haim, and Alana Haim (along with a pianist) set up in the empty parking lot of Los Angeles’ The Forum. Sure, it wasn’t like they filmed in a hot air balloon, but it was nice to see them out in the world for the rendition of the Women in Music Pt. III track. As the single-shot camera work panned around the sisters and the sun set behind them, HAIM put the matured sound of their latest album on full display in what was a surprisingl...
On Nov. 3, U.S. voters will decide if President Donald Trump gets four more years in office or send Democratic ticket Joe Biden and Kamala Harris to the White House. Ahead of what has been said to be the most important election in at least a generation, non-partisan voter registration organizations including HeadCount and Voto Latino, in partnership with labels and artists, have launched music-driven initiatives that incentivize eligible voters – especially young ones – to get registered and vote. Even labels and digital streaming platforms have rolled out campaigns to encourage both employees and artists to vote this election. And venues across the country will serve as polling sites for early voting and on Election Day. From Spotify’s “Play Your Part” to HeadCount’...