The Azoff Company

Giant Music is officially in business. The label, a venture from Irving Azoff and his son Jeffrey Azoff, has launched in earnest with an announcement Wednesday (June 8) that Atlanta-based trap artist SwaVay has signed to Def Jam Recordings through Giant Music. The first song, “JUGG,” leads the act’s forthcoming project Almetha’s Son with release details to be announced soon. This partnership appears to be a one-off deal with Def Jam, and whether Giant Music will continue a relationship with Def Jam or its parent company Universal Music Group is yet to be seen. [embedded content] Giant Music is being run by Shawn Holiday, the former co-head of Columbia Records’ urban music division who also held a dual role at Sony/ATV Music Publishing, where he worked with Travis Scott and Cardi B, am...