Tennis Australia
The Australian Open swings into the Metaverse on Decentraland
Tennis Australia has partnered with Decentraland to host the Australian Open (AO), which will be the first official tennis grand slam in the Metaverse. A virtual recreation of key areas in Melbourne Park, including the Rod Laver Arena and Grand Slam Park, will be open for the duration of the Australian Open tournament, which will run for a fortnight beginning on Jan. 17. The event will include exclusive content for virtual visitors, including behind-the-scenes footage from over 300 cameras around Melbourne Park, including the exclusive player arrivals area and the practice village. As well as broadcasting live footage and AO radio, it will also feature archival footage from tennis matches dating back to the 70s and virtual meet-ups with tennis players including Mark Philippoussis, with oth...
