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Ted Baker Becomes First British Brand to Launch a Fashion Club on the Clubhouse App

Are you on Clubhouse? The invitation-only audio drop-in app that launched in April 2020 is quickly growing in popularity within the fashion and beauty industry — and Ted Baker just became the first British fashion brand to be granted club status on the platform. Ted Baker is hosting a series of six, hour-long discussions titled “Conversations in Culture” that explores the influence of British culture on fashion at large. The branded-content series will be lead by one of Clubhouse’s early adopters and most notable British content creators Abraxas Higgins. Ted Baker has already hosted a debut episode that featured Higgins in conversation with two of the brand’s spring campaign ambassadors, artists Kojey Radical and Greta Bellamacina. “We see Clubhouse as an oppo...