Since the launch of VersusGame in 2019, the mobile platform has gained more than 9.5 million players who profit off pop culture predictions and events through interactive games. “We are very excited about this innovative partnership and what it brings to the VersusGame and Billboard audiences,” shared John Vitti, CEO of VersusGame. “There has never been a collaboration of this kind that provides the ability for fans to gamify the music industry. It will alter the way consumers interact with their favorite artists and songs, and will provide exciting new pop culture content, prizes and monetization opportunities to our users through on-going games and challenges.” Julian Holguin, president of Billboard, also shared his enthusiasm for the partnership, saying, “We’re thrilled to off...
“We are thrilled to announce this important milestone of FaZe Clan’s plans to enter the public market,” Trink said in a statement announcing the move. “In our short history, we have evolved from a disruptive content generator to one of the world’s most decorated and successful esports franchises, and now into one of the younger generations’ most recognized and followed brands globally. We believe FaZe Clan is becoming the voice of youth culture, a brand that sits at the nexus of content, gaming, entertainment and lifestyle in the digital-native world. This transaction will provide us capital and access to the public markets, which will help us accelerate the expansion of our multi-platform and monetization strategy.” The deal, subject to approval by the boards of both FaZ...
Music streaming services like Spotify — which has been a vocal critic of the service fees charged by Apple’s App Store specifically — will now be “eligible” for a service fee as low as 10%, Samat writes, though he refrained from laying out eligibility requirements in the post. That benefit will extend to ebooks, which was folded into Google Play’s “Media Experience program” earlier this year alongside on-demand music streamers. Samat adds that the fee cut was being implemented “to better accommodate differences in these categories,” for which “content costs account for the majority of sales.” “The new rates recognize industry economics of media content verticals and make Google Play work better for developers and the communities of artists, musicians and authors they represent,...
Music streaming services like Spotify — which has been a vocal critic of the service fees charged by Apple’s App Store specifically — will now be “eligible” for a service fee as low as 10%, Samat writes, though he refrained from laying out eligibility requirements in the post. That benefit will extend to ebooks, which was folded into Google Play’s “Media Experience program” earlier this year alongside on-demand music streamers. Samat adds that the fee cut was being implemented “to better accommodate differences in these categories,” for which “content costs account for the majority of sales.” “The new rates recognize industry economics of media content verticals and make Google Play work better for developers and the communities of artists, musicians and authors they represent,...