Linkin Park co-founder Mike Shinoda has been tapped by Warner Recorded Music (WRM) to help shape the company’s “artist-centric approach” to Web3, it was announced Wednesday (April 20). As WRM’s community innovation advisor, Shinoda will support the company in partnering with artists to “bring their creative visions to life and build communities across new platforms, products, and experiences, while exploring new revenue streams,” according to a press release. Long interested in the crossover between music and tech, Shinoda has recently been a music industry innovator in the NFT space. In February 2021, he released his single “Happy Endings” feat. iann dior and UPSAHL as an NFT via the Zora NFT marketplace, which was billed as the first such project by a major-label artist. He followed that...
HipHopWired Featured Video Source: Epic Games / Fortnite x Coachella Coachella is back in real life and in the virtual world of Fortnite. Fortnite, a game known for including some interesting character skins, will now be bringing the sounds and fashion of the Coachella arts and music festival to the game. Epic Games announced via its blog beginning now, and until May 16, Fortnite players can step into the “Coachellaverse” and get their hands on Coachella-themed items and listen to music from over 30 artists featured in Coachella 2022 on Icon Radio. The Fortnite x Coachella collaboration marks the first time Coachella has entered the video game space. Fortnite, on the other hand, isn’t new to this because it has given players several musical experiences already. The insanely popular f...