Sourced from TTEC.com Even though data has become one of the most critically important assets in an organisation, most companies have yet to align this with their business strategies. Not doing so results in an inability to identify and prioritise the interventions needed for growth and effectively measure their success. But doing so is not without its complexities. For the most part, a data strategy comes down to identifying and understanding the data that is being worked with. Having this in place can improve the way a company acquires, stores, manages, shares, and uses data. The underlying processes and the governance involved in how all this is managed are all key components of such a data strategy. Even if this is in place, the biggest obstacle is still on how to best integrate it wit...