Image sourced from Pexels. Consumer data is valuable, and nowadays, all businesses wish to get to know their clients as closely as possible. However, certain strategies can spook potential clients. For instance, predicting your clients’ preferences and future purchases might seem like the golden ticket to success. Sadly, it might not go as planned as customers will feel that your approach is intrusive and creepy. Thus, all marketing specialists now walk a thin line. Is a particular marketing campaign brilliant, or will it cause some unnecessary confusion? The good news is that if you get things right, digital privacy and care for consumers’ data could be a part of your brand. What is digital privacy? Most programs and applications require a login name and a password to create an account yo...
Image sourced from Finance Times. Now more than ever, insider threats pose a serious risk to financial institutions, especially those that have transitioned to alternate work environments to ensure business continuity, warns Fortinet. Fortinet’s 2020 Securing Remote Work Survey revealed that the shift to remote work was putting pressure on security teams and increasing the risk of breaches. In South Africa, studies have found that remote and hybrid models are here to stay, meaning organisations must make insider risk a priority, says Doros Hadjizenonos, Regional Sales Manager at Fortinet. With a 47% increase in just two years, insider threats are a significant and growing problem worldwide, exacerbated by the move to remote and hybrid work models. No organisation is immune to the...