T4F-Time for Fun
In Mexico, the World’s Third-Largest Concert Promoter Prepares For Live Music’s Return
Alejandro Soberón Kuri talks growth, global trends and the company’s near-deal with Live Nation. Alejandro Soberón Kuri founded OCESA in 1990 to establish Mexico as an obligatory tour stop for international artists. He ended up building a global concert powerhouse third only to Live Nation and AEG. “Mexico may not be the third-biggest country in the world, but it has the third-largest live event promoter,” says Soberón Kuri, 60, from his CEO office in Mexico City — though neither he nor his colleagues have been working there during the pandemic, as major venues remain closed across the country. In 2019, OCESA’s holding company, Grupo Corporación Interamericana de Entretenimiento, produced over 3,400 shows from the United States to Colombia and throughout Central America, ...
