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Why Were So Many Oldies Made Hits Again by New Syncs During One Five-Year Period — And Why Is It Finally Happening Again Now?

With all the attention this week surrounding Kate Bush‘s “Running Up That Hill” re-entering the Billboard Hot 100 at a new No. 8 peak following its use in Netflix’s Stranger Things, we wrote this week about 10 times in the Hot 100’s history when a movie or TV sync brought a decade-plus-old song onto the chart. But if you look at the timeline of those 10 songs and their chart resurrection, a very obvious trend emerges — the majority of them happened over a five-year period from the late ’80s to the early ’90s. Explore Explore See latest videos, charts and news See latest videos, charts and news The period starts in 1987, when use in two hit film comedies (Ferris Bueller’s Day Off and Back to School) the year before brought The Beatles’ “Twist and Shout” back to the Hot 100 for the...