Synch

Since its debut in 2018, HBO’s high school drama Euphoria has been a sensation, but when the show came back for its long awaited second season on Jan. 9, 2022, it reached new heights​ — and helped a handful of hits experience a second spike of popularity along the way. With a viewership doubling over the first three episodes, as Variety reported in February, Euphoria‘s new season quickly became an important vehicle for massive streaming bumps of older tracks. For the show’s music — which pivots from Thelonius Monk or Judy Garland to Lil Xan and 100 Gecs’ Laura Les within a single hour-long episode, all curated by music supervisor Jen Malone and featuring an original score by producer-artist Labrinth — there ​was a measurable spike in listenership after each episode aired for nearly every s...