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Bun B Shares How To Boss Up At “Earn Your Masters” Pop-Up At SXSW

HipHopWired Featured Video Source: @alivecoverage / @alivecoverage The South By Southwest festival is always a place to get enlightenment from some of the best in various fields, and one great example from this year’s edition was found in Texas’ own Bun B being part of a special pop-up event. The veteran MC and one-half of the iconic duo UGK took part in the Earn Your Masters keynote conversation at the festival in Austin, Texas on Thursday (March 18th). The event, held at Mala Vida, was presented by the hosts of the Earn Your Leisure podcast, Troy Millings and Rashad Bilal in conjunction with UnitedMasters, the creative coalition founded by music industry legend Steve Stoute as a platform for independent artists to fully take command of their artistic journey from owning their recording m...

Shawn Mendes Unveils New Song, Brings ‘Wonder’ on the Road in Billboard SXSW Showcase

“I never want to stop playing, even if I’m playing for 10 people in a bar,” Shawn Mendes recently told Billboard for a cover story preceding his South By Southwest showcase for Billboard + Samsung’s The Stage on Saturday night (Mar. 19). “And I only want to play bigger shows if I get to do it by making music that’s authentic.” Explore See latest videos, charts and news With a special performance at the Moody Amphitheater at Waterloo Park in Austin, Mendes was able to demonstrate both his unyielding passion for playing live shows and ambition for pushing his creative limits. At long last, Mendes will be able to support his 2020 album Wonder on the road later this year after pandemic-caused delays, and he used a hyper-spirited SXSW performance to preview blown-out, rafter-rattling treatments...

A ‘Patria Y Vida’ Documentary Will Showcase the Song That Is Changing Cuba

Cuban rapper Yotuel Romero and his superstar singer/songwriter wife, Beatriz Luengo, wrote the first verses of “Patria y Vida” in 2020 to “report the constant violations of human rights in Cuba and the repression of freedoms of expression for the artistic community,” said Luengo during a panel on March 17 at SXSW. Explore See latest videos, charts and news See latest videos, charts and news Today, even after “Patria y Vida” — which was also co-written with Gente de Zona, Descemer Bueno, Maykel Osorbo and El Funky — inspired Cuba’s current anti-government uprising and won the Latin Grammy for song of the year, change has been slow to come. But Romero and Luengo hope an upcoming documentary of the making of the song will take its message even further. “People have the power,” stressed the ra...

Sunflower Bean’s Julia Cumming Talks New Album at SXSW 2022: Watch

Ahead of the release of new album Headful of Sugar, Sunflower Bean headed to Austin, Texas, to play several shows at SXSW. Billboard‘s Tetris Kelly caught up with singer and bassist Julia Cumming to chat about what fans can expect from the new album, which artists she jams out to, her first concert memories and more. Explore See latest videos, charts and news See latest videos, charts and news “I would say it is a gritty, psychedelic, pop-rock record,” Cumming said in an interview at the Samsung x Billboard Galaxy House at SXSW. She added, “I feel like the word psychedelic is really weighted. Everyone thinks that it has to be this giant, colorful thing, but our album … We’re from New York City. I’m born and raised in Alphabet City. It’s very much placed in the real world. But we tried to d...

SXSW 2022: Kygo Takes the Stage, Shawn Mendes Shares 5 Things You Didn’t Know & More | Billboard News

SXSW is winding down but the music is reaching peak levels. Kygo talked to Billboard about taking risks before he hit The Stage at Waterloo Park, singer Tone Stith spills about his upcoming show with Chris Brown and touring with H.E.R., Shawn Mendes shares five things you don’t know about him and Sunflower Bean frontwoman Julia Cumming speaks on how the band should be on ‘The Batman’ soundtrack. [flexi-common-toolbar] [flexi-form class=”flexi_form_style” title=”Submit to Flexi” name=”my_form” ajax=”true”][flexi-form-tag type=”post_title” class=”fl-input” title=”Title” value=”” required=”true”][flexi-form-tag type=”category” title=”Select category”][flexi-form-...

Tone Stith Dishes on Viral Track ‘FWM,’ What He’s Learned From H.E.R. & More at SXSW 2022: Watch

Tone Stith stopped by South by Southwest in Austin, Texas, on Friday (March 18) to discuss his viral song “FWM,” what he learned while touring with H.E.R., and his goals for the coming year. Over the summer, the 26-year-old R&B singer — who’s penned songs for Chris Brown and collaborated with 2 Chainz and Ty Dolla $ign — dropped his second musical project, FWM, through RCA Records. Since then, the title track has turned into a viral hit on TikTok. Explore Explore Tone Stith See latest videos, charts and news See latest videos, charts and news “I dropped the project, the song is buzzing,” Stith told Billboard News host Tetris Kelly at the Samsung x Billboard Galaxy House. “Months later, people started seeing me in person and they’re like, ‘Yo, you sing that song ‘FWM,’ it’s on my playli...

Julia Cumming of Sunflower Bean Talks Creating New Album, Jamming to DMX & More | SXSW 2022

Sunflower Bean frontwoman Julia Cumming sat down with Billboard’s Tetris Kelly at the Samsung x Billboard Galaxy House at SXSW to discuss creating their upcoming album ‘Head Full of Sugar,’ her love for DMX, wanting to be on ‘The Batman’ soundtrack and more. [flexi-common-toolbar] [flexi-form class=”flexi_form_style” title=”Submit to Flexi” name=”my_form” ajax=”true”][flexi-form-tag type=”post_title” class=”fl-input” title=”Title” value=”” required=”true”][flexi-form-tag type=”category” title=”Select category”][flexi-form-tag type=”tag” title=”Insert tag”][flexi-form-tag type=”article” class=”fl-textarea” title=&...

Trae Tha Truth Teases Surprise Album, Talks Friendship With ‘Little Bro’ Gunna & Young Thug at SXSW

As a born-and-bred Texan, it’s no surprise that Trae Tha Truth is back in Austin for the 2022 edition of South by Southwest. Backstage at Gunna and Young Thug’s set Thursday night for Billboard x Samsung’s three-night SXSW concert series, Billboard News’ Tetris Kelly caught up with Trae to talk about his friendship with the two young rappers and what it’s like to be back at South By. “I’ve been here since the beginning days,” Trae says. “I’ve seen a lot of artists be created through South by Southwest.” Explore See latest videos, charts and news See latest videos, charts and news He also talked about his early interactions with Thug and with Gunna (“that’s little bro”) and how he’s been impacting his Houston hometown since receiving the Change Maker Award at the 2021 Billboard Music A...

Billboard Explains: South by Southwest

South by Southwest takes over Austin, Texas, every year, intertwining film, music and interactive media — but how did it become one of the arts’ biggest festivals? The inaugural SXSW took place in 1987 as an extension of an already-existing New York City festival. When those plans fell through, Ronald Swenson of the Austin Chronicle — who is now the CEO of SXSW — decided to co-organize it as a local music festival. SXSW has 15 tracks of programming in various formats, including summits, keynotes, panels, workshops, podcasts and more. “It would be like if every creative person in the world went on spring break together in Austin, Texas,” Brian Hobbs, SXSW programming manager, tells Billboard‘s Tetris Kelly. With inspiring speakers, major film screenings and headline-making performances...

Consequence Announces Schedule For Brooklyn Bowl Family Reunion at SXSW

Consequence is proud to announce that we are once again taking part in the Brooklyn Bowl Family Reunion during this week’s South by Southwest. Taking place Friday, March 18th at Austin’s Empire Control Room & Garage, the all-day music event will feature live performances from a dozen artists, curated in conjunction with Relix. This exciting lineup of artists is a reflection of the variety of music Brooklyn Bowl brings to the world, along with a reflection of the kind of artists who are creating the kind of music we are excited about. Alongside Consequence and Relix, Brooklyn Bowl Family Reunion 2022 partners include Crown Royal, MiiR, Ernie Ball, PAX and Liquid Death. Our party welcomes newcomers and established acts such as Barrie, Claud, Ezra Furman, Geese, Katy Kirby, Laundry Day, M...

Shawn Mendes Gets Spiritual As He Embarks On His Biggest Tour Yet

“I hit a low point a few years ago,” Shawn Mendes admits, his brow furrowing beneath his shaggy curls. The sun is setting over a Santa Monica, Calif., apartment complex, and Mendes is leaning forward from his seat as he explains a recent major life change: his embrace of spirituality. It started with meditation to bring a little balance to his chaotic life of pop stardom. That turned into reading religious texts, which turned into a deep dive on the Bhakti movement in Hinduism. For nearly a year, Mendes has spent every Thursday meditating and discussing scriptures like the Bhagavad Gita with Jay Shetty, the author of Think Like a Monk. “I think everybody has a moment where they just decide it’s time to kind of do something different,” says Mendes matter-of-factly. Now spirituality is “a pa...

SXSW: Lizzo Calls Texas’ Anti-Abortion, Anti-Trans Laws ‘Atrocious’

Lizzo declared she was strongly against Texas’ laws targeting abortions and trans rights, calling the laws “atrocious” during a keynote session at this year’s SXSW festival in Austin, Texas. “The abortion ban is atrocious,” the artist said on Sunday (March 13) to a packed room in the Austin Convention Center. “Mind your business. Stay out of my body.” Explore Explore Lizzo See latest videos, charts and news See latest videos, charts and news Last year, Texas signed into a law one of the most restrictive abortion measures in the country, effectively criminalizing abortions occurring as early as six weeks into a pregnancy. Though abortions rights advocates have fought against the legislation, a decision from Texas’s Supreme Court on March 11 essentially shut down a federal law...