swimwear

Shopping should be intuitive and instinctive; you should invest only in things you actually want and don’t need to convince yourself to buy. And right now, our intuition is telling us to shop for swimwear. This is probably because it’s the time of year we’d usually do so, but even with abroad holidays placed largely on hold, we still find ourselves looking for that summer-swimwear fix. That said, swimwear is not just a holiday purchase—with beaches, lidos, pools and swimming spots right here on home soil, you’ll have plenty of opportunities to slip into a cossie or bikini over the next few months. Throw in some park- and garden-based sunbathing, and the need for chic swimwear is ever present. Now that we’ve agreed that swimwear is still a sound investment...

With an ever-changing traffic system, travel plans have been few and far between for many this year. However with the likes of Ibiza and Malta just added to the green list and lots of you heading to British beaches, many will suddenly be shopping for swimwear. Shopping for a new bikini or swimsuit can be very difficult, which is why we’d always recommend approaching it as early as you can. No-one wants to be running around trying to find a bikini 24 hours before a flight. It’s also one of those items that we’d recommend to not only buy for specific trips—if you see a suit you love out of season, hold onto it ready for your next holiday.  Below we’ve listed the six swimsuit trends that we have seen a lot of this year, picking a mix of simple style...

When it comes to swimwear trends, we tend to have a slightly ambivalent view. Generally, it’s our belief that everyone has a style or fit that they go to year after year, regardless of whether it’s “in” or not. Also, there seems to be a worrying obsession with bum-bearing G-string swimwear right now, so forgive us if we don’t instantly jump on the latest beach-bound bandwagon. However, there has been a slew of styles this season that have made us sit up in our seats and challenged us to rethink our go-to holiday staple. From gingham prints and waist-cinching bottoms to classic all-in-ones to belted styles, they all vary in shape and fabric, but the new swimwear trends are united by their irresistibly chic retro vibes. And the best thing about them? T...

I always want bikini shopping to be as quick and easy as possible, and over the years, I have realised there is one trend that I just can’t fault when it comes to fit. Thanks to Hunza G, seersucker bikinis and one-pieces have been one of the most popular swimsuit trends for the past few years. The brand was originally launched in 1984 and created the iconic minidress Julia Roberts wore in Pretty Woman. Thirty years later, the brand switched gears to create one-size scrunch-fabric swimsuits in a rainbow of colours.  Hunza’s suits have become go-tos among the A-list. When Rosie Huntington-Whiteley wore one of the suits in Italy last year, the site crashed due to the surge in demand. Unsurprisingly, this trend for scrunch-fabric swimwear has hit the h...

If you’re one of Hailey Bieber‘s 35 million Instagram followers, you know that she’s been on vacation in Hawaii visiting her surfer pal Kelia Moniz and serving up some prime tropical content. Aside from her açaí bowls on the beach, the most enviable part of her photo album is her extensive swimsuit collection. In one photo, Bieber lounges in a pool wearing Frankies Bikinis Tia Terry Triangle Bikini Top in Peace Terry ($80) and Enzo Terry Cheeky Bikini Bottom in Peace Terry ($90). The terry-cloth swimsuit is so popular with the brand’s shoppers that one reviewer even named the bikini top her holy grail. “I am a 36E and this is the perfect triangle bikini top,” the review says. “It’s the perfect bala...

Swimwear shopping can quickly become expensive, and while we might all want to buy a Lisa Marie Fernandez or Mara Hoffman swimsuit, many of us don’t want to splurge on something we’ll only wear for a week or two a year. Especially when there is such a big question mark over international travel this year, and the Great British Summer is so unreliable. Luckily the high street has really upped its swimwear game this season, as Zara, Mango, and more have expanded their swimwear with expensive-looking suits for under £100. If you want something simple, Weekday and H&M have simple, classic one-pieces, while if you have a weakness for colourful prints, you’ll want to see the swimsuits we’ve found at & Other Stories and Mango. Scroll below to shop our edit of the b...

“There are still question marks over this year’s summer plans for lots of people so they want swimwear that works at home or abroad,” advises Kirsty Ames and Heidi Sommerau, co-founders of Ayla. “A classic design with an eye-catching feature, like a low scooped back, gives you versatility. It won’t look out of place at a British swimming pond but it is chic enough for a Mediterranean beach club.” “I think, for one-pieces, we will see a combination of ’70s strong silhouettes like the one-shoulder,” agrees Georgiana Huddart, creative director of Hunza G, while Georgia Thompson, founder of Evarae, also predicts a revival of simple, timeless swimwear shapes. “For summer 2021, one-piece swimsuits are definitely back with a bang! W...

Although it might not seem like it when looking at the weather forecast, summer is just around the corner. (I promise you!) While international holidays to far-flung destinations may still feel relatively out of the question, I am determined to get myself to a beach in the near future, one way or another.  Filled with a sense of optimism for the summer ahead and a yearning to start planning my holiday wardrobe, this week (amongst the rain showers and hail storms), I set out to discover exactly which swimwear trends are on the horizon for 2021. Speaking with seven designers behind some of the most in-demand bikini brands—including Jade Swim, Hunza G, and Evarae—I discovered that, for many, this summer is all about feel-good fashion.  Almost every designer told me they...

Do you feel that? The flowers are blooming, the sun is staying out longer, and celebrities are back at it with their bikini posts. That’s right—nature is healing, and the Earth is returning to its natural state. With all things summer on the brain, we can’t stop thinking about (and shopping for) all the stunning swimwear trends that are hitting the market right now, and based on the Instagram feeds on our favorite A-listers, neither can they. Celebs from Hailey Bieber to Lizzo to Jennifer Lopez (who quite frankly never takes a day off) aren’t waiting another moment to break out their chicest swimwear looks, and in true Who What Wear fashion, we’re here to document every last bikini. As summer goes from a mere glimmer of h...

With a plethora of prints, colours, and cuts to choose from, there’s bound to be one that catches your eye. Rest assured that it won’t be super expensive, either. Having come across so many excellent affordable options, we decided to cap our edit at £100. Whether you plan on taking a dip at your local lido, in a hot tub, the ocean, or a wild swimming spot, scroll below to see our favourite swimsuits under £100. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

Do you feel that? The flowers are blooming, the sun is staying out longer, and celebrities are back at it with their bikini posts. That’s right—nature is healing, and the Earth is returning to its natural state. With all things summer on the brain, we can’t stop thinking about (and shopping for) all the stunning swimwear trends that are hitting the market right now, and based on the Instagram feeds on our favorite A-listers, neither can they. Celebs from Hailey Bieber to Lizzo to Jennifer Lopez (who quite frankly never takes a day off) aren’t waiting another moment to break out their chicest swimwear looks, and in true Who What Wear fashion, we’re here to document every last bikini. As summer goes from a mere glimmer of h...