Bruce Springsteen isn’t normally one for a corporate sponsorship deal, as he’s long resisted requests to appear in commercials throughout his career. But hey, it’s 2021, and anything freakin’ goes, so the Boss signed on to take part in Jeep’s new Super Bowl ad, which premiered online ahead of the Big Game. Apparently, Olivier François, the global chief marketing officer at Jeep parent company Stellantis, has been after the Boss for a decade. “Olivier François and I have been discussing ideas for the last 10 years,” said Springsteen’s manager Jon Landau in a statement (via Rolling Stone), “and when he showed us the outline for ‘The Middle,’ our immediate reaction was, ‘Let’s do it.’” Even so, Bruce himself didn’t agree to appear in the ad until just last month, meaning production had ...