Sulinna Ong
Executive of the Week: Spotify Global Head of Editorial Sulinna Ong
As global head of editorial at the biggest music streamer in the world, Sulinna Ong has plenty on her plate — not least of which is overseeing the programming of Spotify’s playlists across genres, territories and fandoms. And this past week has been a big one for Ong and her team, as they revamped Spotify’s flagship K-Pop playlist, K-Pop ON! (온), with a new name, a massive marketing push and a focused plan for new content catered to fans of the genre that has expanded significantly around the world in recent years. And the push has already started to pay off: daily streams and listening hours for the playlists grew 40% week over week, according to Spotify, and the playlist moved into the top five of the company’s most-streamed playlists, which Ong says is “a first for the playlist and the ...
Spotify Promotes Sulinna Ong to Global Head of Editorial
During her time at Spotify, Ong — the daughter of a Persian mother and a Chinese father who fled the Iranian revolution when she was a baby — has helped launch the streamer’s RADAR emerging artist program, which has spotlighted artists including Griff, Park Hye Jin, Joy Crookes and Young T & Bugsey. Prior to Spotify, Ong served as global vp and head of marketing at rival streaming service Deezer for two-and-a-half years, working directly with labels and content creators. She kicked off her music career in 2004, when she was hired as an international marketing manager, artist development at Sony BMG Music. She later worked in a variety of artist management and marketing roles at The Family Entertainment, Live Nation, Silver Horse Entertainment and app developer WholeWor...
