Substantial

Source: iOne Digital / other Honoree: Substantial The Grind: Rapper, educator and entrepreneur Find Him: @substantialmusic Substantial is both thoughtful and intentional with his words, two hallmarks of a champion rapper and wordsmith, and a credit to his name. What he says carries weight, and aligns with him being tapped as an instructor at Omega School, and business mentor in the company he owns with his wife, Substantial Art and Music. His journey in the music industry has largely been shaped from learning the inner workings of the business, valuing checks over clout and legacy building over instant gratification—evidenced by the fact that he owns over 90% of his catalog. His latest release, Dirty Sneakers, has made inroads on the charts and adds to his impressive body of work, which bo...