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The ALIFE Store In New York City Is Set To Close After 20 Year Run

HipHopWired Featured Video Source: Johnny Nunez / Getty One of the brands that helped defined the streetwear scene in New York City is about to shut their doors. ALIFE has announced they are closing their signature store in The Big Apple As spotted on High Snobiety ALIFE has announced it will be closing their brick and mortar operation in downtown Manhattan. Earlier this week General Manager Treis Hill broke the news via his personal Instagram account. “Alife Rivington Club gave birth to this generations sneaker stores and streetwear world wide. There isn’t a person of influence in streetwear today that has not stepped foot in the shop” he wrote. “It was more than just a retail store, it was a meeting ground for downtown’s youth, it played host to countless live concerts from Drake, N...

Brand Chinatown Market To Change Name Amidst Growing Asian Violence

HipHopWired Featured Video Source: Chinatown Market  While tensions continue to rise due to violence against the Asian Americans and Pacific Islanders (AAPI) community some companies have shown their allegiance with the Asian community. One brand, Chinatown Market, will be doing a big pivot to do so. As spotted on High Snobiety Chinatown Market will be undergoing a major makeover in response to the recent tragic events. The line announced it will be changing its name in the near future. “The Asian American community is rightfully demanding all of us think and act more honestly. We should have done this sooner but it is never too late to do the right thing. Our name was inspired by the shops, people, and vibrance of Canal Street and Chinatown in New York but it’s not our name to u...

Offset Is Producing A Streetwear Competition Series For HBO Called ‘The Hype’

HipHopWired Featured Video Source: Johnny Nunez / Getty It seems Offset’s pricey commitment to staying fly is paying off. He has just partnered with a network to bring Rap’s most popular subculture to life. As spotted on Deadline the Atlanta native has inked a new deal in Hollywood. HBO Max has given him the greenlight to produce a competition series based on streetwear. Titled The Hype, the project will host 10 streetwear creators to a contest where they will face off in challenges directly linked to design, spotting new trends and the business of fashion. Not only is the Migos front man producing the show, but he will also serve a judge alongside Beth Birkett, creative director and founder of Bephies Beauty Supply, and Marni Senofonte, an esteemed costume designer. Speedy Morman, of...

Hypebeast Alert: Supreme Unveils New Faux Fur Coat Collection With The North Face

Source: SUPREME / Supreme Winter is almost here and streetwear’s biggest name is making sure you are able to style on them even in the chilliest of temperatures. A new Supreme and North Face collection is on the way. Source: SUPREME / Supreme The iconic New York City brand has announced a new capsule with their longtime collaborator. The result is a drop that revisits the outdoor recreation company’s signature Nuptse Jacket. This variation features a distinctive faux fur shell with 700-Fill down insulation and Windwall lining. These pieces come in a hunter green, triple black and cherry red colorways. As expected upcoming release is paired perfectly with some well coordinated accessories. Included in the mix are matching faux fur backpacks that hold up to 25 liters worth of your belongings...

Timberland Announces New Collection With Desus & Mero, Could Have Kept Supreme Drop

Source: SUPREME / Supreme One of the most iconic footwear pieces is getting yet another stamp in streetwear culture. A new Supreme x Timberland collection is here right in time for the winter, and the latter is also rocking with Desus & Mero.. Source: SUPREME / Supreme Supreme has worked with Timberland on a new version of the 6-Inch Premium Waterproof Boot. The boot features waterproof premium nubuck with padded leather collar, rubber outsoles, printed logos on sides and debossed Timberland® logo at heel. Made exclusively for Supreme, the 6-Inch Premium Waterproof Boot will be offered in three color ways. Included are the classic black, wheat and a wild aquamarine hue. In addition to the Supreme drop Timberland has recruited the talents of Desus & Mero for some remixes of two of t...

Hype Life: Supreme Is Being Sold For $2.1 Billion

Source: Supreme / Supreme Just when you think we have seen the true power of streetwear one of the biggest labels shows us more. Supreme is being purchased a billi. As spotted on Hype Beast the New York City based company just went under the hammer. According to the article VF Corporation has purchased the brand for a whopping 2.1 billion dollars. While the sale is not yet 100% final the negotiations have been rumored to be in play for a large part of this year. The goal is too finalize the deal before the close of 2020 with Supreme’s current investors, The Carlyle Group and Goode Partners to sell off their stakes. Supreme founder James Jebbia detailed the announcement in a formal statement. “We are proud to join VF, a world-class company that is home to great brands we’ve w...

BIA Fronts Sean John’s First Women’s Collaboration With Missguided

Source: Sean John / Sean John Missguided and Diddy’s iconic streetwear brand Sean John have teamed up to create a 114-piece collection, inspired by the history of the brand and its music heritage, the collection features everything from velour to nylon to sweat fabrics. Sean John x Missguided invites the next generation of future icons to be unapologetically themselves through timeless streetwear collection. “Real disruption that resonates with customers, isn’t just about getting ranges and collaborations right, it’s about being prepared to break new ground. And with Sean John x Missguided, that’s precisely what we’ve done – the first Sean John collaboration for women, built around how we know the MIssguided customers want to look. And this is more than a one-off – we’ll be unveiling addit...

Respect The Pioneers: GORE-TEX Inventor Bob Gore Has Passed Away

Source: George Frey/RETIRED / Getty If you ever wore clothing specifically made for the outdoors then you need to take a moment of silence. The father to one of the greatest fashion inventions is no longer with us. As spotted on High Snobiety Bob Gore, the inventor of GORE-TEX, has passed away on Thursday, September 17. In 1969 Bob Gore stretched heated rods of polytetrafluoroethylene and created expanded polytetrafluoroethylene. His discovery of the right conditions for stretching PTFE was a happy accident, born partly out of frustration. Instead of slowly stretching the heated material, he applied a sudden, accelerating yank. “I decided to give one of these rods a huge stretch, fast, a jerk and it stretched 1000%” he said. After some more testing he introduced it to the public under...

Supreme Launches New Daniel Johnston Clothing Line

Premier streetwear company Supreme is launching a new clothing line dedicated to the late, great Daniel Johnston, who passed away last year. The Spring 2020 collection will feature Johnston’s own original and distinct artwork emblazoned on plaid shirts, sweatshirts, and t-shirts. The legendary lo-fi musician’s illustrations will also appear on outerwear pieces and beanies. This new line, seen below, will be available for purchase online beginning Thursday, May 14th. It marks the third time Supreme has released Johnston-focused clothes; as Complex points out, similar lines were launched back in 2012 and 2015. Editors’ Picks Supreme recently partnered with My Bloody Valentine for a new line of products. Other previous collaborations include Neil Young, Lou Reed, and David Lynch. Morris...