street-style

Fashion month has understandably been very subdued over the past two years. However, this season, more designers have been showing their collections in person. More events mean more guests and in turn more street style images for us to pore over. It is still such a treat to see people having fun with their clothes again, experimenting with innovative styling moves and dressing up. What buyers, editors and industry insiders wear outside the shows now has almost as much impact on how people dress as the runways do. Instead of a preview of what will be coming in six months’ time, these are styling ideas that can be copied and items that can be purchased right now. Every season, we create this Shop the Street story, which is a wish list inspired by the items we see over fashion month. So...

It’s easy to get caught up in the world of social media, but looking through a filtered lens doesn’t give you the most accurate depiction of what’s happening around you. I find this to be acutely true when it comes to fashion—temperatures can be in the minus and the rain thundering down, but the outfits you see on Instagram or TikTok would have you believe it’s a pleasant 15ºC and sunny outside as content creators take to their feeds sans coats and umbrellas. Sure, this sort of escapism can be enjoyable and good for my Saved folders of outfits to bookmark for the future, but I always like to pull my focus back to what people are really wearing to inform my current choices. So when the Who What Wear team asked me if I’d take to the streets of Edinburgh, the place I now c...

Nothing gets your creative energy flowing quite like a trip to Copenhagen. The Scandi city is rife with talented designers, well-dressed fashion lovers, and plenty of inspiring scenery. The fall/winter 2022 shows during Copenhagen Fashion Week definitely didn’t disappoint, with local and international industry insiders descending upon Denmark wearing the coolest looks to date. Fringed leather? Check. Parachute pants? Check.  The street style scene was a feast for the eyes, but I’ll admit that it’s maybe not the best for your wallet, as you’re about to be tempted to buy into a bunch of cool trends. Scroll down to see and shop my four favorite street style trends that I spotted during my trip to Copenhagen.  You Deserve to Make Money...

Although rooted in fashion history, I would argue that now, in 2022, the desire for owning a designer belt has reached a fever pitch. And I’ve noticed one style, in particular, seems to be growing increasingly popular in style circles. Almost out of nowhere, Celine’s Triomphe belt has been catapulted into the sartorial spotlight and keeps following me around on social media—not that I mind one bit. It’s certainly making my feed a chicer place. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet rev...

If there’s one way to get a read on what we’ll actually want to be wearing next season, it’s by examining the street style trends of the previous fashion month. Yes, what comes down the catwalks is important too; but often it’s what’s happening outside the shows that carries more influence. Especially on our day to day wardrobes— there’s something about seeing real people styling trends for real life (okay fashion week, but still) that makes them seem much easier to copy. The street style set— whether it’s editors, influencers, buyers or celebrities— have, for a while now, not just been following trends but setting them too. Some looks, we admit, can still be a little out there— but a lot of them are just elevated versions of everyday outfits. It’s often clever styling tricks, unexpec...

It can be difficult to know what to wear in December when cold weather is undeniable and your schedule is packed. With freezing days to navigate, get-togethers to go to, big meals to eat (stretchy trousers are really the dream ticket), glitzy parties to attend (even if your numbers are small), workdays to still power through (wherever you may be carrying them out) and some cosy lounging moments to enjoy, multiple trendy winter outfits are required—this we know. Assembling them, however, is a different story. Striking the perfect balance between being warm and looking stylish isn’t an easy task, but don’t worry. We have a solution. We’ve looked to the stylish people we follow on Instagram to bring you some much-needed outfit inspiration for the month ahead. Wheth...

In fashion’s long history, the street style phenomenon might only be a recent one (in its current manifestation anyway), yet it has been pivotal for the formation of trends and subcultures and significant in the rise of many up-and-coming brands. As fashion editors, we find it quite hard to imagine a world without this invaluable source of inspiration. Well, after a not-so-brief hiatus from the normal fashion week scheduling, the spring/summer 2022 shows saw showgoers back with a vengeance, stepping out in all manner of enviable outfits.  As always, we have been keeping our eyes peeled to glean inspiration from said outfits, and as you can expect, we were not short of options. For us, this season was a continued celebration of elevated basics—pieces...

In the UK, there is no shortage of cooler weather. Believe me—I’ve definitely come to understand that since moving from Australia a few years ago. From late October onwards, it officially becomes coat season, and that cycle of outerwear as a necessity rather than an option doesn’t end until at least March. Though, what I love about the UK is that in this country, cold weather does not equate to boring outfits, and this month’s street style proved just that. Over the course of an afternoon, photographer Michaela Efford, video content creator Remi Afolabi and I set out to document the most inspiring autumn outfits we could find along East London’s fashionable hot spot Broadway Market. From patterned tights to check jackets, designer accessories and standout sha...

Slogan jumpers don’t ever really go out of fashion. While there are definitely quiet moments for this item of clothing, they always have a place in our wardrobes. The beauty about these pieces is that you can wear them with your gym kit and jeans as well as with smarter pieces such as pencil skirts and tailored trousers. They make outfits more fun and add some personality to an ensemble. Even better news is that both high-street and designer brands stock these pieces. Whether it’s the classic slogan knit from Bella Freud (of which there are plenty to choose from) or the chic versions from Whistles, there are various versions that we love. Keep scrolling to shop our edit of the best slogan jumpers right now.  You Deserve to Make Money Even When you are looking for Date...

Je suis obsessed! I was originally going to create this gallery as a rundown of all of the big Paris Fashion Week street style trends, but then, there were just too many pictures and too many different outfit ideas for me to narrow down and categorise in such a specific way. I wouldn’t want to be accused of withholding such important information ahead of you jumping into your autumn wardrobe, so it’s essential that you see a wide selection of incredible IRL looks to bookmark for current and future reference. Editors would certainly argue that Paris brings out the very best street style looks. After three weeks of practice in New York, London and Milan, it really feels likes showtime in the City of Light. Some of the biggest runway shows are on the schedule—Dior! Chanel! Mi...

We always feel a little sad when London Fashion Week concludes for another season. There is, however, one thing that helps ease the pain of bidding it adieu: the glorious street style of Milan Fashion Week.  When it comes to having fun with getting dressed, no one does so quite like the Italians—or, at the very least, the joyful fashion types who descend on Milan. After all, with shows like Prada, Gucci and Fendi on its schedule, Milan Fashion Week is home to some of the most directional fashion houses out there, and the street style looks reflect this eccentricity.  More is more was undoubtedly the mantra of the Milan Fashion Week street style set this September, with exaggerated silhouettes, eye-catching prints and impressive displays of colour forming some ...

We are a little biased, but London Fashion Week really does bring out the most inspiring street style sightings. Being a city already full to the brim with subcultures and countercultures that have been embraced by, and helped to shape, the fashion landscape in this country, it’s the kind of place where wearing something outside of the norm is celebrated rather than judged. Play it safe, and you may as well go play in another postcode, pal.  With an elongated pause due to COVID, the arrival of LFW in all its rad-outfit glory was a joyful sight to behold. Those in attendance kindly brought out the new-season big guns no matter what the weather held—a factor that is always less reliable than the week prior in sunny NYC but actually provides a pro...