Steve Sternschein

“There is a ton of value that we could provide, simply by representing the same folks that are a part of NIVA through sponsorship brand opportunities and new business development,” Sternschein tells Billboard. He’s quick to point out that Ad.Ventures is a totally separate for-profit business that’s not part of NIVA, but says he hopes to help members compete for ad dollars against larger companies by representing multiple venues around the country to national and global brands. The concept for Ad.Ventures is fairly simple – major brands are increasingly looking for a scalable way to spend their marketing dollars and interact with live music consumers, but it’s difficult for a single indie venue to get a piece of the action. Promoters like AEG and Live Nation hav...