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This Social Audio App Is Driving Millions of Streams With Unofficial Listening Parties

So when 400,000 total BTS fans joined a May 25 “Butter” streaming party on Stationhead hosted by user @BTSCHARTDATA, Stationhead says they drove 5.4 million streams of the song during the session. Then, they did it again — and again — with marathon streaming parties all week from users like @lifeofbts and @purplehourradio. “Butter” topped the chart due to a number of factors including 18.1 million radio airplay audience impressions and 242,800 download sales in the tracking week, according to MRC data, and the streaming figure provided by Stationhead wasn’t U.S.-specific or audited by the streaming services. Still, the Stationhead parties no doubt contributed to the 32.2 million ...