StageIt was founded in 2009 as a livestream platform but has seen a, wait for it, unprecedented surge in activity since March. A leader in providing a platform for artists to host ticketed livestreams, they helped acts monetize live performances (both in ticket sales and tips during broadcasts) when the most lucrative piece of artists’ business was on pause. Perhaps the most successful artist on the platform was Blue October. The Texan rock band played a series of livestreams centered around different albums from their discography and collectively grossed more than $506,000 across 10 streams. This achievement is, in part, due to the group’s engagement with fans, walking a thin line between selling tickets on the platform in order to earn a living and respecting the delicate financial polit...
The New Livestreaming Landscape Here’s how the leading livestream platforms stack up on revenue split, merch integration and more key variables for artists. When the coronavirus shut down the live industry, artists had no choice but to cancel or postpone their tours. Now they face an overwhelming range of choices as dozens of livestream platforms compete to be the next big virtual stage. Many of these livestream companies launched amid the pandemic, while new services are debuting on an almost weekly basis. They have much in common and are sometimes difficult to tell apart, but employ a variety of business models — including pay-per-view ticketing, sponsorship and virtual tipping. To help artists make an educated decision about which platform to use to reach their fans — or collect new one...