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Digital Audio Engages Long-Term Memory More, According to Spotify “Neuromarketing” Study

A recent study conducted by neuromarketing company Neuro-Insight for Spotify found that digital audio is more likely to engage long-term memory for details and past memories than radio, TV, social media, or digital video. The study isn’t peer-reviewed so it’s not entirely concrete, but it did reveal a few interesting data points. Neuro-Insight’s goal is to provide brands a better understanding of users’ brain activity while consuming different types of content. Spotify’s partnership with Neuro-Insight allowed them to study more than 600 subjects as they listened to various kinds of content on the platform, including rock music, rap, Latin music, and even advertisements. The researchers collected data in real-time of the subjects’ brains using steady stat...

Hip-Hop Wired Presents: CRT FRSH [Certified Fresh] Playlist 10.1.21

HipHopWired Featured Video Source: chabybucko / Getty We at Hip-Hop Wired pride ourselves on being fully immersed in the music of the culture we rep proudly. Part of our duty as a publication and crew is to school the masses on who is doing what musically and there’s no better way to do that beyond our CRT FRSH (Certified Fresh) bi-weekly playlist. Welcome to October! As the fall season is going along, we’re still turning up the temps when it comes to delivering to the masses fresh heat bi-weekly. This week’s crop of songs includes the usual mix of artists you know, artists you don’t know, and artists you might’ve heard before but needed a reminder of how dope they are. We open up the CRT FRSH playlist with the intro from Meek Mill’s latest album Expensive Pain, and the Maybach M...

DJ Akademiks Launches ‘Off The Record’ Video Podcast On Spotify

HipHopWired Featured Video Source: Spotify / Spotify DJ Akademiks is back with his brand new podcast. Actually, a “vodcast.” Since the forever-controversial Hip-Hop commentator parted ways with Complex, Joe Budden and Everyday Struggle, most of his drama-infused content was brought to us via Twitch, but on Monday, the Jamaica-born, New York-raised media personality officially launched his new video podcast, Off the Record, which is available exclusively on Spotify. Off the Record will release three video episodes a week. Each episode will feature “two roundtable discussions and one interview featuring an artist or celebrity driving the culture forward,” according to a press release sent to Hip Hop Wired. The podcast will also feature special live episodes on Spotify Gre...

It’s Drake’s Day, So What’s With All the Phony ‘Certified Lover Boy’ Albums on Spotify?

Notably, the problem extends to text searches on the Spotify app itself. A text search for “Certified Lover Boy Drake” on Spotify turns up an album entitled Drake by the artist Certified Lover Boy as the top result. When searching only for “Certified Lover Boy,” a Spotify-curated playlist of the entire album – but not the album itself – appears. Spotify did not immediately respond to Billboard’s request for comment. A source says Spotify is working with the music industry to address the issue, which is common among albums from major artists. Each DSP separately routes which albums, songs and playlists are surfaced when voice requests are made through Amazon’s Alexa. When reached for comment, Apple denied the problem was an issue with their hardware. Google did not respond to Billboard’s re...

Drake Beats Drake for Spotify Single Day Streaming Record

The rapper’s 2018 album ‘Scorpion’ previously held the record. Drake just topped his own all-time record for single-day streams on Spotify with his new album, Certified Lover Boy, Spotify has confirmed with Billboard. His previous album, Scorpion, was the previous record-holder with 132 million single-day streams. Earlier this week, Kanye West’s Donda earned nearly 100 million global streams in its first 24 hours on Spotify, giving the rapper the second-highest single-day streaming total in Spotify’s history and the highest of 2021. Leave it to the Toronto superstar to snag away the latter record in a matter of days. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Ge...

Spotify Expands Its Podcast Subscriptions to All U.S. Creators

Though the focus is on building exclusive content within Spotify, which has 165 million paid users and 365 million monthly users, Anchor will also provide creators with private RSS feeds that are compatible with other podcast distribution platforms. “Our model is built to maximize creator revenue and offer the widest possible reach so creators can grow their audiences and develop deep connections with listeners,” the company said. Spotify’s top competitor in the podcasting space, Apple, went global with its own podcast subscription options in June. Like Spotify/Anchor, Apple subscriptions provide support for ad-free listening for exclusive content, however, there are more fees involved. In line with other App Store purchases, Apple will keep 30% of sub fees for the first year a...

New Analysis Exposes Vast Gap Between Haves and Have Nots of the Streaming Economy

For artists participating in the Big Tech-driven streaming economies of Apple Music, Spotify, and beyond, it’s no secret that there’s a vast chasm between the haves and the have nots.  But how large is that gulf really? A new Rolling Stone piece published by Tim Ingham, founder of Music Business Worldwide, sought to answer that question by piecing together nuggets of data released by Spotify’s own volition. Unfortunately, what unfolded was the revelation of deep inequality within an increasingly crowded digital landscape.  It all starts from one sobering big picture statistic. Nearly 57,000 artists on Spotify are vying for their share of around $4.5 billion, which represents 90% of the royalties Spotify pays annually. According to Spotify’s statistics outl...

Spotify Will Make It Easier to Find ‘What’s New’ by Introducing Personalized New-Release Feed

With over 50,000 hours of content uploaded to Spotify every day, the streaming service is making it easier for users to stay up to date with new releases from their favorite creators. Announced Monday (July 26), What’s New is a new personalized feed that will be added to the platform globally in the coming weeks. It can be found by clicking on a new bell-shaped icon that will be added to the top of the Home tab, which will be updated in real time with new releases from the artists and podcasts users follow on Spotify. When a new track or episode is released, a blue dot will appear on the bell-shaped icon to alert them the next time they sign on. The feed will additionally allow users to conduct more targeted searches by including filters that let them sort for new music releases or ne...

Hip-Hop Wired Presents: CRT FRSH [Certified Fresh] Playlist 7.23.21

HipHopWired Featured Video Source: Milko / Getty We at Hip-Hop Wired pride ourselves on being fully immersed in the music of the culture we rep proudly. Part of our duty as a publication and crew is to school the masses on who is doing what musically and there’s no better way to do that beyond our CRT FRSH (Certified Fresh) bi-weekly playlist. Before we get into this week’s playlist, we’d like to leave a word for the readers and listeners. The way we construct this playlist is wild simple. We hear a track that we either discovered on our own, or someone hands to us and if it bangs and fits the flow, then we add it. We don’t take any payments, we don’t do favors, we only add joints we think are dope. And on that note, on with the show. We open up this week’s playlist with the late, great Po...

Here’s How Much Each Music Streaming Platform Pays Per Stream

Streaming has become the most popular form of music consumption in recent years, accounting for roughly 64% of all recorded music revenues according to the RIAA US sales database. One of the most common questions, especially for musicians, is how those revenues are broken down, and how much each artist gets paid per stream. Though that number differs with every streaming service, most artists are in agreement that it’s not nearly enough. The most popular service, Spotify, accounts for over 44% of the market share. However, despite how favorable it is with consumers, the streaming giant pays an average of only $0.00348 per stream, according to data sourced from The Trichordist. To put that into perspective, an artist earning three tenths of a cent per stream would make ...

Spotify Editors See Rising Appetite for Underground Genres in Dance Music

A fascinating deep dive into dance music was recently published to Spotify‘s For the Record, a dedicated blog and podcast managed by the streaming giant.  According to Spotify’s “The State of Dance Music” report, For The Record spoke with the company’s global dance curators about current and future trends they’re observing within the genre. This is the team responsible for providing listeners with playlist content for Crate Diggers, mint, and a plethora of other popular dance music playlists.  The piece provides a prescient perspective into how these decision makers view the genre at large—and where we may be headed. Overall, the health of dance music’s immediate future received glowing remarks. Despite stagnation related to closed c...

Barack Obama Shares 2021 Summer Playlist

President Barack Obama has shared a new Spotify playlist of songs he’s “been listening to lately.” “With so many folks getting together with family and friends, there’s a lot to celebrate this summer,” President Obama said in a Tweet posted on Saturday. “Here’s a playlist of songs I’ve been listening to lately—it’s a mix of old and new, household names and emerging artists, and a whole lot in between.” President Obama’s Summer 2021 playlist spans nearly 40 songs, and includes classics like The Rolling Stones’ “Tumbling Dice”, George Harrison’s “My Sweet Lord”, Joni Mitchell’s “Coyote”, and The Staples Sisters’ “I”ll Take Your There”, alongside fresh cuts like Silk Sonic’s “Leave the Door Open”, SZA’s “Good Days”, Drake and Lil Baby’s “Wants and Needs”, and Migos’ “Straightenin’”.&nbs...