South African Customer Experience

Sourced from TTEC.com If there is one thing that COVID-19 has highlighted; it is the importance of people in the economic value chain. Sandton-based business management consultant Immersion Group says that one of the emerging trends they’re seeing is that more organisations are seeking human-centred design experts to enhance or improve digital customer experiences, breaking down barriers that may be hindering their ability to satisfy their customers. Organisations are now facing urgent decisions as they pivot to accommodate the many unexpected circumstances, and when these challenges risk affecting the bottom line; it’s crucial that organisations rapidly take stock of what is working and what isn’t working when prioritising digital experiences that put the customer first. From onboarding t...