soundtrack your brand

The Swedish company, which operates in 73 markets, is pushing to disrupt the background music segment of the market. The growing segment of music streaming for businesses has taken another step forward. Soundtrack Your Brand, a cloud-based music service that is trying to become the Spotify of the business streaming world, signed a global licensing deal with Universal Music Group to use its catalog of music on the platform. The Stockholm-based company, which says it is the world’s fastest growing B2B music platform, delivers the flexibility of music-streaming technology to brands and businesses. Founded in 2013 with Spotify as a co-founder, Soundtrack Your Brand operates in 73 countries and competes in the background music segment with startups like Rockbot as well as with entrenched player...