sony music latin
Sony Music Latin Unveils New Headquarters in Puerto Rico
Sony Music US Latin has officially opened its new headquarters in Puerto Rico, Billboard can confirm today (Dec. 8). The multinational record label, which has had its facilities on the island since 1980 (formerly CBS Records), is relocating to the modern office complex Ciudadela in Santurce, where the label’s artists will have access to a press room, recording studio, content creation room for networks, and other benefits. “These new offices are a tangible demonstration of what Puerto Rico represents for Sony and for Latino culture,” Alex Gallardo, president of Sony Music US Latin tells Billboard via email. “In addition, this expansion will allow us to provide a better service and support our current artists even more.” Reaffirming its commitment to Boricua talent, Victor Manuelle, P...
Maria Fernandez, EVP/COO of Sony Music Latin Iberia on ‘Latin Hitmaker’ Podcast
As COO and executive vp of Sony Music Latin Iberia, María Fernández is one of the most powerful women in Latin music. But power is rarely on her mind. “Power is something I never sought and something I never really think about,” says Fernández. “To me, real power is the power that doesn’t need to be displayed.” Explore See latest videos, charts and news See latest videos, charts and news Fernández was long a Sony secret weapon who worked largely behind-the-scenes, until her boss, CEO/president Afo Verde, nudged her forward. “He’s the one who told me that to truly understand this business and contribute to it, I had to spend more time with managers, with artists, with people in the industry. It allowed me to have a vision that normally people that are in finance may not have,” says Fernánde...
Sony Music Latin & HBO Max Place All Bets on Original Premium Content
En Letra de Otro is Sony Music Latin and HBO Max’s perhaps most notable and longest-running original premium content series to date. With superstar names such as Farruko, Pedro Capó, Gente de Zona and, most recently Goyo attached to the HBO special — which is a conceptual series where artists sing other’s compositions — Ruben Leyva, Sony’s Sony Music U.S. Latin senior vp, artist services and premium content, says these types of projects have “become quite a big part of our business at U.S. Latin.” Original audiovisual content has taken centerstage across streaming, DSPs and social media platforms that are pumping out original recordings and documentaries featuring Latin acts (although this type of content isn’t Latin specific). While HBO is at the forefront, other projects include Amazon M...
“Tattoo” Grants Rauw Alejandro & Camilo Second No. 1 on Latin Airplay Chart
Rauw Alejandro and Camilo earn their second No. 1 on the Latin Airplay chart as “Tattoo” hikes 4-1 on the Sept. 12 survey. “Tattoo” tops the chart with 13 million in audience impressions, up 23%, earned in the week ending Sept. 6, according to Nielsen Music/MRC Data. The original version of “Tattoo,” released Feb. 13 via Sony Music Latin, was produced by Los Honeyboos (Rafa Rodríguez, Daniel Rondon) and Mr. Nais Gai. It is one of 17 tracks of Rauw Alejandro’s live album Concierto Virtual en Tiempos de COVID-19 Desde el Coliseo de Puerto Rico which peaks at No. 8 on the current Latin Rhythm Albums chart and at No. 10 on the overall Top Latin Albums chart. “Tattoo” was assisted by its pop-tinged remix with Colombian Camilo, released July 11. It was also produced and composed by Los Hon...
Latin Record Labels on Supporting ‘Blackout Tuesday’: ‘It’s Time to Stop Hatred & Raise Your Voice’
On June 2, the music industry will unite for “Blackout Tuesday”—a day to disconnect from work and reconnect with the community—but most importantly, as a call-to-action to end racial injustice and police brutality. “As gatekeepers of the culture, it’s our responsibility to not only come together to celebrate the wins, but also hold each other up during loss,” reads a statement that’s being circulated under the hashtag #TheShowMustBePaused. In response to the recent murders of George Floyd, Breonna Taylor, Ahmaud Arbery and countless other Black citizens at the hands of police, the initiative was created by music executives Jamila Thomas and Brianna Agyemang, “two Black women in music in observance of the long-standing racism and inequality that exists from the boardroom t...
