Sony Music Germany
Sony Germany’s Urban Music Chief Stresses Need For More ‘Diverse Styles of Music’
Omerbegovic was a street basketball star — including a year playing in Kentucky — before studying political communication in Düsseldorf, with a stint at the Harvard Business School . He subsequently started performing hip-hop as Slick One. He is founder of the clothing label Pusher Apparel and the co-founder of the Suckit frozen cocktail popsicle company. A joint venture with Universal Music followed in 2014, where he was President of Rap for UMG’s German subsidiary. Under the new linkup with Sony, Omerbegovic’s title is President of Urban Sony Music Germany. In March this year, RIN‘s anthem “Dior 2001” reached platinum status – his most successful single with over 120 million streams. “Dior 2001” was previously released via Groove Attack, as were Eros from 2017 and...
