Sony A90J OLED

Sony has unveiled the new Bravia XR televisions, including the Master Series Z9J 8K LED and A90J OLED as well as the A80J OLED, X95J and X90J 4K LED televisions. Powered by the Cognitive Processor XR, the Bravia TV’s use a completely new processing method that goes beyond conventional AI, designed to replicate the ways humans see and hear. Cognitive Processor XR can also analyse sound position in the signal so the sound matches precisely with what’s on the screen. In addition, it upconverts any sound to 3D surround sound, to deliver supreme realism with an immersive soundscape. It learns, analyses and understands unprecedented amounts of data and intelligently optimises every pixel, frame and scene for the most lifelike picture and sound Sony has ever delivered. Key Bravia XR Lineup Highli...