Social Media Africa

Social media provides a world of opportunities for an organization or individual to promote and expand a brand. A powerful form of communication that uses the internet, social media can provide any organization with a strong global presence. Most organizations believe they must have a social media presence because these platforms and apps have billions of users and an audience that could have millions of potential prospects, customers, partners, employees, and advocates. Social media platforms enable an organization’s representatives and its followers to have interactions that involve sharing information, exchanging feedback, and creating content. Balancing “Social” and Security Social media can increase brand awareness and engagement with the public. It allows for a generally less-expensi...