HipHopWired Featured Video Source: Hypebeast / Hypebeast Just when you thought you couldn’t possibly take anymore sneaker related ventures, HYPEBEAST and Neiman Marcus have teamed up to take sneakerheads on a virtual journey to show us what we can’t have, and we’re not mad at all. HYPEBEAST is reporting that they’ve teamed with Marcus to create a virtual showroom that will feature 11 of the most exclusive kicks from the likes of Alexander McQueen, Balenciaga, Balmain, Christian Louboutin, Dolce & Gabbana, Givenchy, Maison Margiela, Off-White™, Versace and Giuseppe Zanotti. Wait, no Jordans? We’re not sure how we feel about that. We know the world doesn’t revolve around the Jumpman, but still. The collaboration is part of Neiman’s “Re-Introduce Yourself” campaign which looks to g...
HipHopWired Featured Video Source: Gary Coronado / Getty Sneakerbots, resellers, and even sneaker apps have ruined the sneaker game something seriously. But now its gotten to the point where trying to win a pair of coveted sneakers (that would’ve probably been a general in-store release pre-pandemic) is leading to violence out in these streets. The latest incident actually cost someone their life as KTLA5 is reporting that an employee at famous sneaker boutique Shoe Palace was shot and killed over a sneaker raffle in the store this past Wednesday (August 11). According to the report a group of men and a woman began arguing in front of the store on Melrose Avenue in the Fairfax district over a sneaker raffle. When store employee Jayren Bradford went out to intervene, he was shot and killed....
HipHopWired Featured Video Source: Reebok / Reebok For a while there was talk that adidas was looking to unload their Reebok brand to the highest bidder with rumors that Master P and Baron Davis were interested in purchasing the OG sneaker brand. Well, it’s a done deal and Reebok will officially have new owners (not Master P or Baron Davis, though) as Reuters is reporting that adidas offloaded Reebok for a cool $2.5 billion to Authentic Brands Group. Not quite the profit they might’ve been hoping to get. Heck, they didn’t even break even as adidas purchased Reebok in 2006 for $3.8 billion only to struggle with sales and profits over the years which pushed them to just give up on the brand. They’ve tried everything from retro’ing classic silhouettes from OG’s NBA players like Shaquille O’Ne...
Fashion resale is at an all time high, and one part of the industry that’s seen a huge rise in resale is sneakers. Thanks to apps like StockX, events like Crepe City, and an increased awareness around sustainability and pre-owned fashion, resale platforms are the most popular form of buying and selling sneakers. One platform that aims to bring more women into the resale industry is KLEKT, an online marketplace that promotes safety and inclusivity. We caught up with KLEKT’s CEO, Sally Scott, to talk about the app and the future of sneaker resale. POPSUGAR: What can you tell us about KLEKT, for those who haven’t heard of it? Sally Scott: KLEKT is an original sneaker marketplace. We bring buyers and sellers of sneakers and streetwear together to help create a community of li...
Sustainable sneakers and trainers have become increasingly popular as more and more people are considering their impact on the environment — especially when it comes to the products they buy. Sustainability has become a bit of a buzzword in the last year or two, and it can be hard to know if what you’re buying truly passes the test and has a positive impact on the environment. We spoke to a few experts at the forefront of the sustainable sneaker industry, and this is what they had to say. Colin Vernon is the founder of Slow Factory Foundation, an educational institute and research lab specialising in climate and culture. A large part of the foundation’s research in this space centres around raw materials. “Most raw materials used in most footwear are extremely toxic and d...
HipHopWired Featured Video Source: Bernard Smalls / ANTA x HyperX Athletic wear and gaming have gone hand in hand as of late, so this latest collaboration between ANTA and HyperX makes all the sense in the world. The two companies have one thing in common, they both work with Boston Celtic forward Gordon Hayward, so the decision to work together on this limited-edition box was a no-brainer. It brings together the two things that Hayward love’s to do, and that is playing basketball and gaming. Source: Bernard Smalls / ANTA x HyperX Inside the box is a limited-edition pair of Hayward’s signature basketball sneakers from ANTA, the GH2 “HyperX” and HyperX Cloud Alpha gaming headset. The sneakers feature some unique gaming-inspired details that help them easily stand out from other shoe silhoue...
Image Source: Titi Finlay I’ve always felt intimidated by the sneaker industry, despite having worked for two major sneaker brands in my life. As a humble shoe size four, there are immediately limits to what sneakers I can and can’t wear, and I’m not alone in that exclusion. The industry has predominantly favoured the needs of men over women, and it’s a problem that has existed for a long time. “The reasons for the sneaker industry not being inclusive stems right back to women’s sporting history,” Angelee Kholia, the founder of Sheaker Magazine, told POPSUGAR. “Sneakers were primarily made for sport, and of course, it was frowned upon for women to participate in sports, unlike for men. So the sneaker industry has always favoured men’s n...