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Nike & adidas To Cut Back On Sneaker Production In 2023

HipHopWired Featured Video Source: Justin Sullivan / Getty If y’all thought it was hard to get a pair of some coveted Nike or adidas kicks in 2022, it’s about to get that much harder in 2023, and it’s not going to be because of sneaker bots or resellers anymore. Hypebeast is reporting that both Nike and adidas are planning on cutting back on sneaker productions come next year by as much as 30%-40%. Word is that the Swoosh and Three Stripes have already notified their manufacturing companies of the surprising move. While many sneakerheads complain that Nike isn’t putting out enough pairs of their most highly anticipated releases such as the Air Jordan 1 “Lost and Found”‘s and collaborations such as the A Ma Maniere Air Jordan 4’s, we’re also complaining that they’re restocking bricks such a...

This Custom Sneaker Artist Turns Ordinary Vans Into EDM Art Pieces

There’s a new line of custom kicks stomping through the rave generation. Maddison Brady of UFOCUSTOMRAVE turns plain, ordinary Vans shoes into vibrant canvases inspired by electronic dance music, with each pair of sneakers rooted in the imagery of the world’s top DJs and producers. Prior designs have featured everything from the shimmering T-Rex and firebird pairing featured on Excision and ILLENIUM’s cover art for “Gold” to the crazy-eyed cyclops prominently featured by Subtronics. According to the brand’s website, the custom orders are created using acrylic paint and then sealed for protection. Shuffle at a festival, wear them on a night out or simply take a walk knowing there’s a layer of preservation to keep the origina...

DJ Khaled Is Allowing Some Lucky Sneakerheads Kick It In His Sneaker Kingdom In Miami

HipHopWired Featured Video Source: Catherine Powell / Getty Everyone knows that DJ Khaled has one of the most impressive sneaker collections in the game, and now he’s offering sneakerheads a chance to get familiar with it…kinda. TMZ is reporting that the “We The Best” producer is offering two lucky fans a chance to kick it at a pimped out version of his sneaker closet in Miami via Airbnb. The one-night stay at the Miami estate will go down on Dec. 5 and 6, and winners will be greeted with a hand-written note from DJ Khaled himself, which you know will be optimistic and motivational. But that’s not all. The house has all the bells and whistles, including an outdoor lounge and the obligatory pool. Best part … it’s loaded with some of Khaled’s most prized possessions — sneakers! Whoever gets ...

Peep Pics Of The Run The Jewels & Nike SB Dunk High Collaboration

HipHopWired Featured Video Source: @masterchefian / Instagram Not too long ago we reported that a rumored collaboration between Nike and fan favorite rap duo Run The Jewels was in the works and now we’ve gotten a good look at what they have coming down the pike and it’s definitely a standout piece of work. According to Hypebeast, pics of the new Run The Jewels x Nike SB Dunk High have leaked and the colorway itself is enough to give it grail status amongst hardcore sneakerheads who bump RTJ on the regular. Aside from the hot pink and black color blocking of the classic silhouette, the textures and materials used to construct the collaboration definitely speak to the uniqueness that makes the Killer Mike and El-P tag team such a hit amongst their fanbase. To match up with the artists’ high-...

Fat Joe Teases Some Exclusive “Terror Squad” Air Force 1s

HipHopWired Featured Video Source: Jamie McCarthy / Getty Fat Joe is arguably the biggest sneaker head in the Hip-Hop game, and yesterday he demonstrated as much when he stepped out in an exclusive pair of Air Force 1s made just for him. Taking to Madison Square Garden to watch the New York Knicks once again implode against the Atlanta Hawks, Fat Joe hit the hardwood floor stunting in a pair of sample Air Force 1s with the Terror Squad logo on the heel. Back in 2005 there was another pair of Air Force 1s with the Terror Squad logo as well, but those never released publicly. Don’t be surprised if these end up a one-off as according to Nice Kicks, “Fat Joe didn’t specify which colorway will release, the Terror Squad leader wore the white, grey, pink, and gum bottom sample.” The colorway lowk...

SNIPES Launches Young Geniuses: Innovation Lab For More Inclusive Sneaker Community

HipHopWired Featured Video Source: Snipes / Snipes SNIPES is making headway in the sneaker game not only by selling the latest kicks, but by serving the community, too. The sneaker retailer has launched the Young Geniuses: Innovation Lab with the goal of fostering a more including sneaker community. Source: Snipes / Snipes Snipes partnered with the Atlanta-based STE(A)M Truck to into a fresh crop of creatives of color to design, technology and engineering. The first SNIPES Young Geniuses Innovation Lab—part of the greater Young Geniuses program—launched in Atlanta on October 24. The space is designed for the purpose of teaching design and technical skills that can be applied to the footwear business. Participants in the program will go through an 8-week curriculum. Sounds like school for k...

Nike Unveils Latest Doernbecher Collaboration For 2023

HipHopWired Featured Video Source: Nike / NIke It’s that time of the year that sneakerheads look forward to and no we’re not talking about the latest Air Jordan x Travis Scott drop that gets backdoored and botted to the point of no return. We’re referencing the annual Nike and Doernbecher collaboration in which Nike lets six patients from the Oregon Health and Sciences Doernbecher Children’s Hospital reimagine some of their most popular silhouettes on the market. Previous classics included the all-red Doernbecher Air Jordan 3, “Superman” Doernbecher Air Jordan 4, and Doernbecher Air Jordan 6. Yes, the Jordan remixes tend to stand out amongst the other silhouettes. Nike has revealed this year’s DB lineup which include some colorful remixes such as the Air Jordan 1 Low which was crafted by R...

Aftermarket Ye: Resale Websites Not Dropping Yeezy Sneakers

HipHopWired Featured Video Source: EBAY / eBay If you thought aftermarket sneaker resale sites would pass on selling adidas Yeezys despite Kanye West going full antisemite, you thought wrong. Clearly, there is just too much money to be made. With adidas saying it has cut ties and Foot Locker even going as far as removing Yeezy kicks from sales floors, it’s a matter of supply and demand. So the price of even those Yeezy bricks is going up—and you’ll surely find them on spots like StockX or eBay at premium prices—if you have no shame in rocking that guy’s footwear. Reports TMZ: We’ve spoken with several people at some of the resale industry’s biggest sites who all tell us the same thing — Yeezys are about to go way up in value. We’re told this will happen as supply for the shoes continue to ...

Both Sides: adidas Says Partnership With Kanye West Is ‘Under Review’

HipHopWired Featured Video Source: Jonathan Leibson / Getty Even the three stripes has had enough of Ye’s antics, for now. On Thursday (Oct. 6), adidas announced that due to the rapper and designer’s recent displays of animus (to put it nicely) to the brand, it’s putting their partnership “under review.” For the last couple of weeks, Ye has been barking on the brand for what he considers disrespect towards him in regards to the direction of his Yeezy sneaker line and collection. After accusing the brand of everything from stealing his ideas, to having a hand in manufacturing bootlegs to creating “Yeezy Day” without his approval, adidas addressed the slander in the statement it shared. Related Stories “adidas has always been about creativity, innovation and supporting athletes and artists t...

Reebok x Panini America Collaborate On New ‘PRIZM’ Allen Iverson ‘Question’ Kicks

HipHopWired Featured Video Source: Reebok / Reebok Reebok has been dropping some overlooked heat as of late. The brand continues to remix some of its more popular silhouettes such as Allen Iverson’s “Question” signature kicks. Source: Reebok / Reebok This time around the Reebok “Question” is getting a new “Prizm” look courtesy of Reebok’s collaboration with sports card company Panini America and pays homage to the card collecting hobby that’s experiencing a resurgence in popularity as of late. Collaborating on a new capsule collection set to release on Nov. 4, the retro-inspired attire that’s set to drop will be featuring three brand-new “Prizm” parallel iterations of Allen Iverson’s iconic “Question” silhouette. “This has been a long time coming,” commented Jason Howarth, VP of Marketing ...

Tom Sachs’ NikeCraft General Purpose Shoe Really Dropped At Kohl’s

HipHopWired Featured Video Source: Nike / NIke It seems Tom Sachs was serious about getting as many people into pairs of his NikeCraft General Purpose Shoe as he could. On Thursday (Sept. 29), the coveted sneaker in the “Archive” colorway dropped via Kohl’s. Yes, Kohls. The department store retail chain more akin to Walmart than your local Nike outlet. On Thursday evening the announcement of the release was made via Kohl’s’ official Instgagram. Related Stories “The NikeCraft General Purpose Shoe in the Archive Colorway is available in select Kohl’s stores—Today. Visit kohls.com to learn which stores will be carrying the NikeCraft General Purpose Shoe. #NikeCraft,” read the post. From a quick perusal of locations, it seems like the chosen stores were away from big cities, i.e. Lancaster, NY...

Nike Officially Unveils LeBron James’ LeBron XX Signature Sneaker

HipHopWired Featured Video Source: Nike / NIke It’s actually not that difficult to believe that LeBron James is now up to his 20th signature sneaker. On Tuesday, Sept. 20, Nike officially unveiled the LeBron XX. The 20 is significant since this also happens to be Bron’s 20th year rocking with the Swoosh. Being touted as his sneaker for “the next generation,” the shoe is King James’ lightest yet and is the first his signature kicks to arrive in a low-cut silhouette first. Related Stories Built to honor the future Hall of Famer’s career, it features all the technical bells and whistles you would expect. There is Zoom Air in the forefoot and the heel, along with a carbon fiber midfoot shank. Despite it being a low profile shoe, there is still an Air Zoom Turbo unit in the forefoot and a large...